Customer Marketing Director - Remote US

Neat•Independence, KS

14h•$170,000 - $185,000•Remote

About The Position

In this Customer Marketing Director opportunity, the company is looking for a strategic, data-driven marketer to own and grow programs that keep customers engaged and increase purchases, as well as support later-in-funnel motions after the initial sales engagement. This role sits at the intersection of acquisition and retention, owning email strategy, customer marketing, account-based marketing, and the webinar program. This is a hands-on role with one direct report and the potential to build a small team over time. The individual will collaborate closely with field marketing, sales, BDR, and customer success teams to deliver measurable, repeatable programs tied to revenue.

Requirements

10 years in B2B customer and lifecycle marketing with ownership across both nurture and retention programs.
Hands-on experience with a marketing automation platform, Marketo or equivalent — including build, segmentation, and reporting.
Solid understanding of CRM data and sales pipeline; Salesforce experience required.
Proven experience building and running ABM programs alongside sales teams.
Metrics-driven mindset with a track record of connecting program activity to pipeline, NRR, or expansion revenue.
Experience managing a team while remaining a hands-on contributor.

Nice To Haves

Experience with intent data platforms.
Background running webinar programs at scale (500+ registrants).
Familiarity with customer advocacy or community tools.

Responsibilities

Build retention and expansion campaigns in partnership with sales and customer success, including onboarding sequences, nurture sequences, upsell and cross-sell plays, and renewal communications.
Partner with Customer Success on NPS follow-up programs and customer health campaigns.
Build the customer reference and advocacy program.
Own the end-to-end lifecycle strategy across lead nurture, onboarding, adoption, expansion, and renewal.
Develop segmentation and personalization strategies to improve relevance and conversion.
Oversee email marketing, setting priorities and reviewing sends and automated programs.
Own email performance reporting and drive continuous optimization of open rate, CTR, and pipeline conversion.
Partner with demand gen and sales to define and tier the target account list.
Design and execute personalized, multi-touch ABM campaigns across email, content, and digital channels.
Track and report on account engagement and ABM-sourced pipeline.
Own the global webinar calendar end-to-end: topic strategy, speaker coordination, promotion, execution, and post-event nurture.
Oversee both prospect-facing (pipeline generation) and customer-facing (adoption, expansion) webinars.
Manage reporting on registrations, attendance, and downstream pipeline contribution.