Clinical Marketing Director (Fully Remote, US Only)

Genomenon

2d • Remote

About The Position

Genomenon is seeking a Clinical Marketing Director to lead its Clinical Diagnostics channel. This role is crucial for accelerating genetic discoveries and improving patient outcomes. The company utilizes AI and real-world evidence to transform biomedical information into actionable insights for precision medicine, serving both clinical diagnostics and pharmaceutical innovation. The Clinical Diagnostics channel is a key growth area, and this position will be instrumental in its success. The role involves running an Account-Based Marketing (ABM) motion, building partner marketing programs with major industry players, and owning the positioning and launch execution for regulated milestones and new products. This is a fully remote, individual contributor role reporting directly to the VP of Marketing, offering significant autonomy and impact.

Requirements

• 8+ years of B2B marketing experience, with 5+ years in life sciences, molecular diagnostics, NGS, genomics SaaS, or adjacent industries.
• Hands-on ABM ownership at enterprise accounts: personally designed and executed programs against named accounts, not just supervised — with account-level pipeline impact to show for it.
• Formal partner marketing track record: joint webinars, co-branded content, MDF planning and reporting, marketplace presence — examples on the resume, not theory.
• Enterprise sales partnership experience: owned MQL/SQL definitions, account-level intelligence, and sales enablement that field reps actually used.
• Product marketing fluency: led positioning, messaging, and launches for technical B2B products in regulated or scientific markets, end-to-end.
• Pipeline and revenue accountability: owned a marketing-sourced or influenced number, reported against it, and hit it.
• Cross-functional leadership without authority: directed shared resources (content, design, web, events) and delivered cross-functionally with Sales, Product, and BD without a direct reporting line.
• Sharp written communication: tight, audience-tuned business writing and the ability to pressure-test messaging against a discipline framework.
• Demonstrated buyer fluency with molecular pathologists, lab directors, and variant scientists — this cannot be faked in a 6-month ramp.
• Direct experience marketing into clinical diagnostic labs, molecular labs, or hospital labs (NGS, variant interpretation, in-vitro diagnostics), or a closely adjacent industry such as genomics SaaS, sequencing platforms, CDx, or real-world evidence.
• Proven ability to lead without authority in a matrix environment, with examples of shared-resource management and cross-functional delivery.
• Excellent written and verbal communication skills; able to write a one-page strategy memo and a compelling partner brief equally well.
• Strong organizational skills and ability to manage multiple workstreams and priorities simultaneously.

Nice To Haves

• Existing relationships with molecular pathology directors, lab directors, or variant scientists at named clinical lab accounts.
• Marketplace and channel-partner experience (e.g., OEM co-marketing programs).
• Prior experience marketing a product through an FDA recognition, 510(k), or comparable regulated milestone.
• Background in genetics, molecular biology, or clinical lab operations (MS or PhD acceptable; relevant marketing experience is preferred over a scientific background).

Responsibilities

• Own end-to-end marketing strategy for the Clinical Diagnostics channel, covering Mastermind, CKB, and the future ClinDx product portfolio.
• Design and execute ABM strategy for named clinical lab accounts (hospital labs, reference labs, molecular labs), in partnership with the ABM Coordination Lead.
• Build and run partner marketing programs with Illumina, Tempus, Sophia Genetics, and ecosystem partners: joint webinars, co-branded content, MDF management, marketplace presence, and integration launch GTM.
• Own messaging, positioning, and product marketing for Mastermind PRO and CKB, including the CKB FDA recognition milestone moment and the Mastermind Next-Gen API launch.
• Drive demand generation and own pipeline accountability for the ClinDx channel.
• Develop sales enablement for the ClinDx sales team in partnership with the VP of Sales and clinical AEs.
• Set conference strategy for AMP, ACMG, AACC, CAP, and partner events.
• Own the Labs journey hub on the rebuilt website (live June 30, 2026): content, conversion, and ongoing optimization.
• Build and maintain the library of lab references and case studies; develop expansion plays into existing Mastermind and CKB customers.
• Directly supervise one CKB-focused marketing consultant and lead without authority across shared design, content, web, and events resources.

Benefits

• Genomenon is committed to inclusion across race, gender, age, religion, identity, disability, and background — in how we hire, how we work, and how we lead.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed