EverPro - Director of Marketing (Remote, US)

EverCommerce

4d • Remote

About The Position

EverCommerce is seeking an experienced Director / Sr Director of Marketing to drive incremental value for their marketing team in the Invoicing Solutions industry. This role will provide strategic vision and direction to build go-to-market and marketing strategies for their largest product-led growth solution. The company is a leading service commerce platform providing SaaS solutions to service-based businesses, with brands specializing in Home, Health, and Wellness industries. They offer end-to-end business management software, payment acceptance, marketing technology, and customer experience applications.

Requirements

• 10+ years of related industry experience – preferably with a product led growth motion and or SaaS organization.
• 10+ years of successfully developing and managing senior-level relationships and teams.
• 3+ years of experience in building and managing partnerships.
• Full stack marketing experience and deep understanding of the customer lifecycle stages and strategies to drive growth via new customer acquisition, expansion and retention.
• Demonstrable success in achieving pipeline and customer acquisition growth goals.
• Excellent track record of driving highly creative marketing programs with measurable revenue growth in both sales led environment and product led growth structures.
• Deep knowledge of demand generation mix including digital (paid and non-paid), email marketing, events, channel marketing, and webinars.
• Standout communication skills with an extraordinary ability to collaborate constructively and cross-functionally.
• Customer-focused mindset, driven to innovate, highly organized, detail-oriented, and capable of managing multiple projects while adhering to strict deadlines.
• Excellent communication skills, ability to forge relationships with key stakeholders, and experience with performance marketing and partnership programs are a plus.
• Must be eligible to work without sponsorship.
• May require travel to Corporate Headquarters in Denver, Colorado, or to other office locations around North America.

Nice To Haves

• Knowledge of Marketo, Salesforce, and Asana is a plus.

Responsibilities

• Develop and implement cohesive go-to-market strategies that drive growth for our largest solution, Invoice Simple, in a product led growth environment.
• Be accountable for customer acquisition, conversion rates, and revenue growth, not just top-of-funnel volume.
• Identify and remove friction across the user journey to improve LTV and payback.
• Define and execute the marketing PLG roadmap in partnership with Product and Data.
• Drive marketing onboarding optimization, in-product conversion, pricing & packaging inputs, and lifecycle engagement.
• Translate user behavior and product signals into growth opportunities.
• Build and scale a rigorous experimentation culture (A/B testing, geo-testing, incrementality).
• Prioritize and execute high-impact tests across acquisition channels, onboarding, and in-product experiences.
• Serve as team lead, directly supervising a team of talented, high-functioning managers and specialists across product marketing, acquisition, retention, lifecycle and partner management.
• Lead a team dedicated to improving the customer experience from acquisition to retention.
• Develop and lead lifecycle marketing strategy, including acquisition, engagement, and retention campaigns.
• Partner with central services marketing teams to bring multi-faceted strategies and campaigns to life, leading with an integrating marketing approach.
• Coordinate heavily with market leaders, growth and product leaders, and concisely analyze, report, and present performance and growth trends weekly, monthly, and quarterly.
• Accountable for delivery of demand generation programs for both existing customers and prospects, including digital, email, cross-sell, partners, webinars, and events.
• Measure and report on the effectiveness of all marketing programs and campaigns with the purpose of improving resource allocation, efficiency, and revenue generation.
• Support the content and brand strategies with optimization of market messaging and positioning; work with the creative, demand generation, and communications teams to amplify thought leadership, perceived value, and awareness of our brand(s).
• Manage and allocate budget with a tight focus on product pipeline impact and in line with the financial year, quarter, and monthly allocations.

Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
• Continued investment in your professional development through Udemy
• Robust health and wellness benefits, including an annual wellness stipend
• 401k with up to a 4% match and immediate vesting
• Flexible and generous (FTO) time-off
• Employee Stock Purchase Program
• Student Loan Repayment Program

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed