Customer Lifecycle Marketing Manager

Arctic Wolf • Eden Prairie, MN

1d • $112,500 - $175,500

About The Position

The Customer Lifecycle Marketing Manager owns customer retention through the renewal decision. The role identifies churn and renewal-risk signals, develops retention programs and intervention playbooks, and partners with Customer Success to proactively engage at-risk customers. It also owns customer-facing product, roadmap, and release communications for existing customers, helping them understand the platform’s value and stay informed and engaged throughout their lifecycle.

Requirements

• At least 5 years of experience in lifecycle marketing, customer marketing, retention marketing, or a related field in B2B SaaS.
• Experience building retention programs, customer journeys, and risk-based engagement strategies.
• Strong analytical, communication, and stakeholder management skills.
• Ability to translate customer insights into measurable business outcomes.

Nice To Haves

• Cybersecurity experience.

Responsibilities

• Develop and execute retention programs for at-risk customers and renewal cohorts.
• Define and operationalize churn and retention signals, triggering targeted cross-channel engagement and Customer Success intervention playbooks.
• Create customer value messaging and retention narratives that support renewal conversations.
• Build and manage retention journeys across email, in-product messaging, webinars, and Customer Success touchpoints.
• Own customer-facing product, roadmap, launch, and release communications.
• Analyze churn trends, customer feedback, and competitive losses, delivering actionable insights to Product and Product Marketing.
• Partner closely with Customer Success, Product, and Product Marketing to improve retention outcomes and customer experience.

Benefits

• Equity for all employees.
• Flexible time off and paid volunteer days.
• 401(k) contribution and matching.
• Training and career development programs.
• Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services.
• Employee Assistance Program with mental health services.
• Fertility support and paid parental leave.
• Variable incentive compensation.
• New hire equity grants.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed