Customer Experience Product Manager

Farmers Insurance Careers

5d•$96,075 - $182,625•Hybrid

About The Position

We are Farmers – where ambition meets opportunity. At Farmers, we’re not just known for unforgettable jingle – we’re a team with a passion for purpose and making a real difference in people’s lives. We deliver peace of mind when it matters most. Our results-driven, high-performance culture thrives on creativity, accountability and bold solutions. Here, growth isn’t just a goal – it’s a way of life for both the organization and every individual on our team. We tackle challenges head-on, learn from every experience and measure our impact on the customers who trust us. Join an award-winning, equal opportunity employer, where you’ll find more than a job – you’ll find a supportive community. Enjoy competitive benefits, take part in meaningful volunteer projects, and help shape the future alongside talented colleagues across all backgrounds. At Farmers, helping others is at the heart of what we do. Ready to make your mark? Discover our vibrant culture and explore career opportunities at www.Farmers.com/careers/corporate. Connect with us on Instagram, LinkedIn and TikTok, and let’s build something incredible together!

Requirements

Five plus years experience required with extensive relevant customer understanding/user research/consulting experience, packaging and delivering insights to influence change.
Experience in Product Management, Lifecycle Marketing, Growth or Customer Experience roles.
Six plus years combined experience required in analytics, performance reporting, and/or process improvement.
Advanced project and process management experience.
Proven track record of leading cross-functional initiatives with measurable business impact.
Experience working in data-driven environments with complex marketing ecosystems.
High School Diploma or equivalent required.
Familiarity with lifecycle and martech platforms such as Braze, Drips, Segment, Snowflake, Salesforce (coordination vs. execution)
Experience with customer journeys, segmentation, experimentation, and funnel optimization

Nice To Haves

Agile preferred.
Bachelors degree preferred.

Responsibilities

Leads efforts to develop solutions and then work with key partners to build and implement them.
Develops the complete design of customer and supporting processes, to build and/or deploy key tools to monitor, diagnose, predict, and activate customer experience insights.
Identifies and prioritizes customer experience improvement initiatives.
Makes recommendations based on market research and competitive analysis from both within and outside the insurance industry to support product development and go-to-market strategies across channels.
Define strategy and translate business goals into clear, data‑backed roadmaps, requirements, and campaign plans.
Identify high‑impact opportunities using customer insights, analytics, performance data, and market trends.
Lead cross‑functional initiatives as the business owner or Agile Product Manager, prioritizing backlogs and driving delivery of customer‑centric capabilities.
Oversee end‑to‑end execution including prototyping, testing, training, communications, and implementation.
Serve as integrator between business needs and technology teams to ensure solutions align with enterprise goals.
Coordinate across teams including Marketing, Analytics, Product, Engineering, Operations, Legal, and external vendors.
Drive alignment across stakeholders, manage competing priorities, and ensure initiatives move efficiently from concept to launch.
Define clear requirements, timelines, and success criteria for all initiatives.
Remove blockers and proactively manage dependencies across teams.
Leverage analytics and customer/partner research to enhance customer experience capabilities and bring analytical tools to market.
Monitor performance of lifecycle marketing and customer experience initiatives (conversion, retention, LTV, etc.).
Establish testing frameworks such as A/B testing and incrementality to validate impact and optimize performance.
Ensure martech ecosystem readiness by coordinating with technical teams on systems, data flows, and integrations (Braze, Drips, Segment, Snowflake, Salesforce).
Develop measurement plans and cost‑benefit analyses to quantify impact and support decision‑making.
Communicate deliverables, progress, risks, and outcomes to senior executives and enterprise stakeholders.
Influence decision‑making through data‑driven storytelling and strategic framing.
Lead executive‑level conversations to inspire clarity, alignment, and action.
Perform additional duties as assigned to support organizational goals.