ILD Customer Engagement Specialist - Nashville, TN

BoehringerPRD•Nashville, TN

2d•Hybrid

About The Position

The ILD Customer Engagement Specialist is responsible for implementing Boehringer Ingelheim ILD sales and marketing plans to ensure maximum distribution and market penetration of Boehringer Ingelheim products within company guidelines, policies and directives. The ILD CES will conduct their business with key ILD clinics and appropriate Pulmonologists/Radiologist/Rheumatologist and Primary Care HCP’s. The ILD CES manages a geography that may require overnight travel and occasional night and weekend ILD meeting responsibilities to support local and National conferences. The ILD CES will focus on supporting early identification of patients living with ILD/IPF through disease state awareness campaigns as well as sales activities and pull through working in collaboration with internal cross functional partners such as ILD Specialty Consultants, Regional Account Directors, and PACE teams. The role of the ILD CES prioritizes a digital first strategy (50%) through the deployment of tools such as Veeva Engage, Engage Connect, Personalized Video VAE’s, Virtual Peer to Peer educational programs, etc. and in office calls up to 50% of the time depending on local market needs and HCP preferences.

Requirements

Bachelor’s Degree required.
Two-plus (2+) years of Pharmaceutical/Medical sales or marketing required.
Virtual selling experience preferred.
Project management experience preferred.
Experience in developing and implementing digital engagement campaigns.
Innovative thinker who thrives in creative roles and likes to solve problems.
Strong written and oral communication/presentation skills, particularly in a virtual environment.
History of successful performance.
Proficiency in excel, word, outlook and database applications.
Ability to travel (may include overnight travel).
Ability to self-motivate through ambiguity and thrive in a matrixed team environment.
Strong analytical and problem-solving skills.
Valid Driver’s License and an acceptable driving record.
Must be legally authorized to work in the United States without restriction.
Must be willing to take a drug test and post-offer physical (if required).
Must be 18 years of age or older.

Nice To Haves

Virtual selling experience preferred.
Project management experience preferred.

Responsibilities

Maintains and utilizes ILD/IPF product knowledge and highly effective selling skills to influence targeted ILD health care professionals (Pulmonologist/Rheumatologist/PCP/Radiologist) to support the use of BIPI promoted products.
Supports early intervention & ILD IPF diagnosis through coordinated disease state awareness campaigns.
Executes brand strategies and business plans to ensure consistency with company sales and brand strategies.
Establishes and maintains effective communication and coordination with internal employees.
Develops customer pre-call plans to meet ILD health care professionals and account needs.
Builds valuable discussions around ILD HCP needs and opportunities.
Fosters ILD HCP network development and communication.
Has accurate and timely follow up discussions with ILD HCP.
Uses appropriate BIPI sales training techniques (CEM), supports and encourages the exchange of scientific knowledge and dialogue thereby providing enhanced value and trust to the HCP through the support of patient management and decision making.
Uses appropriate BIPI sales training techniques to facilitate customer decision making process.
Leads the implementation of digital first campaigns that align with brand/franchise strategy and are in line with compliance guardrails.
Serves as the primary point of contact in white space areas while achieving key objectives with the support of internal and external stakeholders.
Employs a digital first approach aimed at increasing personalized, Omnichannel engagements through a unique blend of virtual (50%) and in office engagements (50%) to increase customer experience and engagements.
Demonstrates a complete knowledge of BIPI ILD products and related marketplace, effective translation of product knowledge into the sales presentation and customer focused with a priority directed towards providing solutions-based customer interactions.
Identifies key ILD business needs and activities, establishes business plans for established and launch brands to address territory business needs and actively involves ILD Associate Director, Patient and Community Clinical Educator, Regional Account Director and other Boehringer internal support teams in the development, management and accomplishment of business strategies, plans and opportunities.
Analyzes qualitative and quantitative territory information to optimize ILD HCP calls and regional business planning.
Monitors and effectively reacts to local market conditions for changes that impact the business.
Develops plans to maximize Regional and National peer to peer education events.
Adjusts implementation plans on a regular basis.
Utilizes sales data and supporting analysis to plan activity, monitors literature use, and maintains account and ILD HCP records.
Completes all administrative responsibilities in a timely fashion as directed by management while successfully completing all sales training requirements.
Ensures customer continuity in key markets by supporting vacancy management of ILD Specialty Consultant counterparts through a blend of live and virtual engagements.
Meets or exceeds call plan expectations and all relevant activity KPI's as directed by sales leadership.