Customer Analytics Manager
About The Position
The Customer Analytics Manager transforms customer and transactional data into actionable insights to shape business decisions, strengthen guest engagement, and drive long-term growth. The role investigates customer behavior and business performance to help leaders make informed decisions that enhance the guest experience and deliver measurable results. This role is based at Whataburger’s San Antonio Home Office. It works on-site Monday through Thursday, with remote flexibility on Fridays, and requires the candidate to live within commuting distance. The work environment is fast-paced and calls for sound judgment, strategic thinking, and strong collaboration. Full-time availability is required, with occasional extended hours based on business needs and occasional travel to properties, project sites, and external meetings.
Requirements
- Bachelor’s degree or equivalent work experience.
- 4+ years of experience in analytics, business intelligence, customer insights, or a related field.
- Experience analyzing customer, transactional, or behavioral data to drive business decisions.
- Strong analytical, critical thinking, and problem-solving skills.
- Ability to translate complex data into actionable business recommendations.
- Experience presenting insights to leaders and influencing decision-making.
- Strong cross-functional collaboration and relationship-building skills.
- Knowledge of customer analytics, performance measurement, and business metrics.
- Experience leading, coaching, or developing others.
- Full-time availability and residence within commuting distance of the San Antonio Home Office.
Nice To Haves
- Experience supporting customer loyalty, CRM, or digital engagement programs.
- Experience in restaurant, retail, hospitality, or other consumer-facing industries.
- Expertise in customer segmentation, retention, and lifetime value analysis.
- Experience building enterprise measurement frameworks and KPI strategies.
- Strong data storytelling and executive presentation skills.
- Experience working with large-scale datasets in complex business environments.
- Advanced proficiency with analytics and data visualization tools.
- Experience evaluating pricing, promotional, and customer growth strategies.
Responsibilities
- Lead analyses across customer acquisition, retention, loyalty, digital engagement, pricing, promotions, and menu performance.
- Identify drivers of guest behavior, transactions, sales, and profitability.
- Deliver recommendations to increase customer engagement, frequency, retention, and lifetime value.
- Apply advanced analytics to uncover trends and opportunities in large customer datasets.
- Translate complex findings into clear, compelling insights for business leaders.
- Enhance customer performance metrics and measurement frameworks.
- Develop scalable reporting approaches that improve consistency and confidence in decision-making.
- Partner across functions to evaluate strategic initiatives and quantify business impact.
- Collaborate with Business Intelligence, Data Engineering, and IT teams to improve reporting and data quality.
- Coach, develop, and support the growth of team members.
Benefits
- Competitive weekly pay
- Bonus program
- 5 weeks of PTO starting on day one
- Flex weeks
- Paid corporate holidays
- Paid parental leave
- 401(k) match of $1 for every $1 contributed, up to 4%
- Competitive medical, dental, and vision benefits
- Short-term and long-term disability benefits
- Career development and growth opportunities
- Whataburger Family Foundation scholarship program, with dependents also eligible, and hardship grant assistance
- Discounted meals for the employee and a guest
- Cell phone service discounts
- Computer and software discounts
- Fitness and gym discounts
- Awards and recognition
- Retirement celebration program
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What This Job Offers
Job Type
Full-time
Career Level
Manager
