Customer Analytics Manager

Whataburger • San Antonio, TX

2d • Hybrid

About The Position

The Customer Analytics Manager transforms customer and transactional data into actionable insights that shape business decisions, strengthen guest engagement, and drive long-term growth. The role uncovers the causes behind customer behavior and business performance, helping leaders make informed decisions that enhance the guest experience and deliver measurable results. It applies advanced analytics and develops measurement and reporting approaches to support data-driven strategies and business growth.

The position is based at Whataburger’s San Antonio Home Office. It is onsite Monday through Thursday, with remote flexibility on Fridays. The role involves close collaboration with leadership, cross-functional teams, and external partners to align capabilities with restaurant realities. The work environment is fast-paced and calls for sound judgment, strategic thinking, and strong collaboration. Full-time availability is required, with occasional extended hours and occasional travel to properties, project sites, and external meetings. Candidates must live within commuting distance of the San Antonio Home Office.

Requirements

• Bachelor’s degree or equivalent work experience.
• 4+ years of experience in analytics, business intelligence, customer insights, or a related field.
• Experience analyzing customer, transactional, or behavioral data to drive business decisions.
• Strong analytical, critical thinking, and problem-solving skills.
• Ability to translate complex data into actionable business recommendations.
• Experience presenting insights to leaders and influencing decision-making.
• Strong cross-functional collaboration and relationship-building skills.
• Knowledge of customer analytics, performance measurement, and business metrics.
• Experience leading, coaching, or developing others.
• Full-time availability and residence within commuting distance of the San Antonio Home Office.

Nice To Haves

• Experience supporting customer loyalty, CRM, or digital engagement programs.
• Experience within restaurant, retail, hospitality, or other consumer-facing industries.
• Expertise in customer segmentation, retention, and lifetime value analysis.
• Experience building enterprise measurement frameworks and KPI strategies.
• Strong data storytelling and executive presentation skills.
• Experience working with large-scale datasets in complex business environments.
• Advanced proficiency with analytics and data visualization tools.
• Experience evaluating pricing, promotional, and customer growth strategies.

Responsibilities

• Lead analyses across customer acquisition, retention, loyalty, digital engagement, pricing, promotions, and menu performance.
• Identify drivers of guest behavior, transactions, sales, and profitability.
• Deliver recommendations that increase customer engagement, frequency, retention, and lifetime value.
• Apply advanced analytics to uncover trends and opportunities within large customer datasets.
• Translate complex findings into clear, compelling insights for business leaders.
• Enhance customer performance metrics and measurement frameworks.
• Develop scalable reporting approaches that improve consistency and confidence in decision-making.
• Partner across functions to evaluate strategic initiatives and quantify business impact.
• Collaborate with Business Intelligence, Data Engineering, and IT teams to improve reporting and data quality.
• Coach, develop, and support the growth of team members.

Benefits

• Competitive weekly pay
• Bonus program
• 5 weeks of PTO starting on day one
• Flex weeks
• Paid corporate holidays
• Paid parental leave
• 401(k) match of $1 for every $1 contributed, up to 4%
• Competitive medical, dental, and vision benefits
• Short-term and long-term disability benefits
• Career development and growth opportunities
• Whataburger Family Foundation scholarship program for eligible dependents and hardship grant assistance
• Discounted meals for the employee and a guest
• Cell phone service discounts
• Computer and software discounts
• Fitness and gym discounts
• Awards and recognition
• Retirement celebration program

What This Job Offers

• Job Type: Full-time
• Career Level: Manager