Customer Advocacy Content & Activation Manager

Thomson Reuters • Frisco, TX

6d • $100,100 - $185,900 • Hybrid

About The Position

The Customer Advocacy Content & Activation Manager owns the process for finding, developing, and sharing customer stories that help buyers choose Thomson Reuters. The role brings in customer advocates, determines which stories to pursue, creates case studies, videos, reviews, and other proof assets, and ensures sales and marketing teams can find and use customer evidence to drive business impact.

Working closely with sales, marketing, and partner teams, the manager sets priorities and develops customer proof that builds market trust, helps sellers progress deals, and demonstrates customer success. The role also identifies gaps in proof across solutions, personas, industries, and go-to-market priorities; turns customer evidence into reusable assets; maintains a searchable proof library; and measures content usage and impact.

The manager uses AI tools and develops repeatable AI-assisted workflows to source, draft, repurpose, tag, and surface customer proof more efficiently while maintaining accuracy, quality, and customer approval standards. They also help sales and marketing teams use customer proof and AI tools in their daily work.

Requirements

• At least 7 years of experience in customer advocacy, customer marketing, or content marketing at a B2B technology or high-growth organization.
• A track record of turning raw customer evidence, including interviews, survey responses, and call recordings, into compelling stories and multiple asset formats that drive business impact.
• Editorial judgment to distinguish strong stories from weak ones and match stories to the appropriate format and audience.
• Experience building trusted relationships with customers, including senior executives, guiding stories through communications and legal approvals, and creating a positive advocacy experience.
• A results-focused approach to measuring customer-proof usage in sales opportunities and marketing and communications campaigns, connecting usage to deal progression, win rates, and pipeline, and using findings to guide future content.
• Experience partnering with sales teams and driving content adoption across a large, matrixed organization.
• Strong organization and follow-through, including the ability to keep a busy pipeline moving and a proof library clean, current, and easy to use.
• Hands-on experience with AI tools, such as AI writing and analysis assistants, and curiosity about applying them to content creation and workflow.
• Good judgment about where AI can add speed and where human review is needed.
• Excellent writing, communication, and influencing skills, with the credibility to advise senior marketing leaders.
• A builder’s mindset and comfort with both setting strategy and drafting the first version of an asset.

Nice To Haves

• Experience with customer advocacy or reference management platforms such as ReferenceEdge, UserEvidence, or Influitive.

Responsibilities

• Increase the volume, quality, and diversity of customer advocates by driving awareness and engagement across sales, customer success, and marketing.
• Run communications and lightweight campaigns that keep customer advocacy visible during active deals and campaign planning.
• Review customer nominations, survey responses, and recorded content to evaluate story quality and potential.
• Select which customer stories to develop and determine the best format, such as a case study, short-form social proof, sales reference, video, or peer review.
• Track story development and maintain visibility into work in progress and next steps.
• Partner with marketing leaders to prioritize customer content based on business goals.
• Advise on customer-proof strategy by identifying gaps across solutions, personas, industries, and go-to-market priorities and building plans to address them.
• Mine survey data, call recordings, interviews, and other customer evidence for proof points, quotes, and stories.
• Turn customer engagements into multiple reusable assets that support pipeline, deal progression, and campaign performance.
• Organize and publish a searchable, up-to-date customer proof library.
• Use AI tools to source, draft, and repurpose stories while maintaining quality, accuracy, and customer approval standards.
• Build repeatable AI-assisted workflows, prompts, and templates to reduce production time and increase high-quality content output.
• Use AI to improve how customer proof is tagged, searched, and found by sellers.
• Show sales and marketing teams how to use customer proof with AI tools in their everyday work.
• Stay current on AI capabilities and pilot tools that improve speed, quality, or reach.
• Partner with sales to identify gaps in proof points and references and provide ready-to-use content.
• Make it easy for sellers to find appropriate customer references and proof points.
• Maintain a clear view of available assets by segment, solution, and deal stage.
• Analyze customer-proof usage and business impact, identify content gaps, prioritize new stories, and improve results.
• Track time and effort saved through AI and new workflows alongside content impact.

Benefits

• Flexible hybrid work environment for office-based roles.
• Work from anywhere for up to 8 weeks per year.
• Flexible vacation and supportive work-life policies.
• Two company-wide Mental Health Days off annually.
• Access to the Headspace app and Employee Assistance Program.
• Retirement savings plan with company match.
• Tuition reimbursement.
• Employee incentive programs and possible annual bonus.
• Health, dental, vision, disability, and life insurance.
• Paid holidays, sick and safe paid time off, and parental leave.
• Sabbatical leave.
• Flexible Spending and Health Savings Accounts.
• Fitness reimbursement.
• Commuter benefits.
• Adoption and surrogacy assistance.
• Employee Stock Purchase Plan.
• Two paid volunteer days off annually.
• Career development, continuous learning, and skills-development programs.
• Resources for mental, physical, and financial wellbeing.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed