Customer Advocacy and Engagement Manager

Absorb • Calgary, AB

9d • Remote

About The Position

This role is for a Customer Advocacy and Engagement Manager who will build and scale programs to deepen customer engagement and generate authentic customer voice. The manager will create meaningful experiences through community, events, and recognition programs to drive participation and turn engaged customers into advocates. This includes owning scalable advocacy initiatives like review generation and testimonial programs to amplify customer voices in the market. It is a highly cross-functional role, partnering closely with Customer Success, Marketing, and Enablement to link engagement with adoption, retention, and growth. Absorb Software is a remote-first company providing cloud-based learning management systems (LMS) designed to inspire learning and fuel business productivity globally.

Requirements

• 4–8 years of experience in customer marketing, community, advocacy, or engagement roles in B2B SaaS
• Proven ability to build and scale customer programs or communities
• Experience driving customer advocacy initiatives, including review programs or testimonials
• Strong program management and cross-functional collaboration skills
• Data-driven mindset with the ability to measure and improve performance
• Excellent communication and relationship-building skills

Responsibilities

• Design and scale customer engagement programs, including community initiatives, webinars, events, and recognition programs
• Grow and activate our customer community, increasing participation and peer-to-peer engagement
• Build and manage scalable advocacy programs, including review generation (e.g., G2), testimonials, and customer stories
• Identify and nurture engaged customers into advocates and contributors
• Partner with Customer Success and Implementation teams to align advocacy efforts and ensure a seamless customer experience
• Collaborate with Lifecycle Marketing to promote programs and increase participation
• Track and optimize performance based on engagement, participation, and advocacy metrics

Benefits

• Fully remote-first work with flexible work arrangements
• Comprehensive Health and Wellness Benefits including retirement savings programs
• Eligibility for two different bonus plans
• Generous time off
• Comprehensive medical and dental benefits based on your country of location
• New Hire Equipment Allowance and monthly Flex Allowance to support your success
• Endless opportunity for career growth and internal mobility
• Employee driven DE&I programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 251-500 employees