Customer Marketing Manager, Advocacy & Engagement

Data Axle - Inboxable•Remote,

6h•Onsite

About The Position

This position is responsible for strengthening customer relationships, amplifying the voice of the customer, and driving meaningful engagement across the full customer lifecycle. The Customer Marketing Manager, Advocacy & Engagement, leads customer advocacy and community-building initiatives while supporting customer engagement, adoption, and retention programs. This role partners cross-functionally with Customer Success, Sales, Product Marketing, Product Management, Corporate Marketing, and Executive Leadership to build scalable programs that deepen customer engagement, elevate customer voices, and support long-term customer growth and retention.

Requirements

Strong understanding of customer marketing, advocacy, and lifecycle engagement strategies.
Ability to build relationships with customers and cross-functional stakeholders.
Strong project management and organizational skills with the ability to manage multiple initiatives.
Excellent written, verbal, and interpersonal communication skills.
Analytical mindset with ability to track performance and derive actionable insights.
Ability to think strategically while executing tactically in a fast-paced environment.
3-5 years of experience in customer marketing, customer advocacy, community marketing, customer success, lifecycle marketing, or related field.
Experience developing and executing customer-facing programs that drive engagement and measurable business outcomes.
Experience developing customer testimonials, case studies, and video-based customer content.
Familiarity with customer review management platforms such as G2, Trustpilot, and TrustRadius.
Experience collaborating across marketing, sales, customer success, and product teams.

Responsibilities

Develop and manage customer advocacy programs to identify, engage, and activate customer champions.
Oversee creation of customer case studies, testimonials, video interviews, and customer-generated content.
Build and maintain a scalable customer reference program to support Sales, Marketing, and business development initiatives.
Create and execute strategies to foster customer engagement and community across digital and in-person channels.
Maintain a centralized library of customer advocacy assets and proof points for enterprise use.
Support review generation and online reputation initiatives to enhance brand credibility.
Assist in planning and management of Customer Advisory Board programs, including recruitment, communications, meetings, and follow-up activities.
Partner with executive stakeholders to incorporate customer insights into strategic planning.
Collaborate with events and marketing teams to develop customer-focused event strategies and engagement experiences.
Support customer events, executive roundtables, user groups, and appreciation initiatives.
Partner with Customer Success and Product Marketing to drive customer engagement, product awareness, and adoption programs.
Support customer communications including nurture campaigns, webinars, newsletters, and educational content.
Develop audience segmentation strategies and targeted engagement initiatives.
Gather and communicate customer insights to inform marketing, product, and customer experience strategies.
Identify opportunities to improve customer satisfaction, loyalty, and retention.
Establish and track KPIs for advocacy, engagement, and customer experience initiatives.
Measure program effectiveness and provide recommendations for optimization.
Report program performance and business impact to leadership.
Perform other miscellaneous duties as assigned by management.