Crop Product Manager

Certis BelchimCanada,
Hybrid

About The Position

Belchim Canada is seeking a Crop Product Manager to join their team. This role is responsible for developing and executing the technical and commercial strategy for an assigned portfolio of crop protection products. The position involves creating technical positioning, developing business plans and budgets, and providing technical support to internal teams and external stakeholders. Success requires regular interaction with growers, retailers, agronomists, consultants, researchers, and other industry influencers to identify market opportunities and support business growth. The role operates in a hybrid environment, with travel to the Guelph, Ontario Head Office required monthly, and additional travel for tradeshows, customer visits, and team meetings.

Requirements

  • Five or more years of experience in crop product management, marketing, sales, agronomy, or technical support within the crop protection, seed, agricultural input, or related agriculture industry is preferred.
  • Post secondary education in Agriculture, Agronomy, Crop Science, Biology, Business, or a related discipline is preferred.
  • B.Sc., B.A., or equivalent degree is considered an asset.
  • Strong relationship building and communication skills, with the ability to work cross functionally with other department teams.
  • Proactive, collaborative, and solutions focused approach to work.
  • Willingness and ability to travel 25% of the time.
  • Microsoft Dynamics 365 ERP system
  • Arkieva sales forecasting software
  • Microsoft Office Suite (Teams, Power BI, SharePoint, Word, Excel)

Responsibilities

  • Develop and implement annual business and marketing plans including volume targets, pricing strategies, technical positioning and demand creating initiatives for the assigned product portfolio.
  • Develop and recommend product pricing, profitability and positioning strategies across relevant broad acre crop segments.
  • Update and manage a 5-year strategic plan for the assigned portfolio to achieve sales and profitability objectives. Create plan for new segments and products being introduced.
  • Conduct competitive analyses and market research to identify market trends, customer needs, and growth opportunities.
  • Identify opportunities to expand existing products and evaluate potential new products by developing supporting business cases.
  • Improve and manage the process for evaluating new product and project opportunities, ensuring financial metrics, market potential, risk factors, and strategic alignment are incorporated into decision making.
  • Partner with the Sales team to gather and analyze market intelligence, including acreage, crop trends, competitive activity, pricing, and customer insights to support business planning.
  • Work collaboratively with Marketing, Sales, Regulatory, R&D, and Supply Chain to develop product strategies and support successful product launches.
  • Coordinate product supply requirements and maintain accurate monthly sales forecasts for assigned products.
  • Provide ongoing technical and commercial support to the Sales team through customer visits, training, presentations, and product recommendations.
  • Support the development and execution of territory specific marketing and sales strategies.
  • Build and maintain strong relationships with growers, retailers, consultants, researchers, and other key industry influencers to strengthen market presence and identify future opportunities.
  • Represent the organization at industry meetings, conferences, field events, and customer demonstrations as required.

Benefits

  • Hybrid environment
  • Varied job in a dynamic and international environment
  • Market-based salary
  • Performance related bonus
  • Work will be highly valued and appreciated
  • Culture where you are encouraged to grow within your role and within the company
  • Access to our learning academy
  • Frequent feedback sessions
  • Optimal work-life balance
  • Genuine interaction and support from colleagues
  • Joining an established company with credibility in its industry
  • Contributing to the transformation of crop protection
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