CRM Specialist

Activate Games

3d•Hybrid

About The Position

The CRM Specialist works under the direction of the Director, Growth & Revenue Marketing (AGS) and will build and execute Activate’s CRM and lifecycle marketing program across corporate stores. This role is accountable for converting customer data, campaign testing, and lifecycle strategy into measurable booking growth. The CRM Specialist will design and launch acquisition, retention, rebooking, and win-back journeys; manage audience segmentation in Braze; develop structured A/B tests; report on campaign performance; and provide recommendations to scale, revise, or pause campaigns based on results. This job posting is for an existing vacancy. This is a full-time, permanent position. We are looking for this role to join our team at our Winnipeg corporate office, but remote out-of-province candidates may also be considered.

Requirements

3+ years of experience in CRM, lifecycle marketing, growth marketing, or marketing automation
Hands-on experience with a CRM or marketing automation platform; Braze experience is considered an asset
Experience creating or improving customer journeys, audience segments, campaign workflows, retention campaigns, and performance reporting processes
Experience designing A/B tests, reviewing campaign results, identifying insights, and making data-informed recommendations
Comfortable creating structure, documentation, and repeatable workflows in a fast-paced, high-growth environment
Able to convert customer insights and campaign data into clear recommendations that support bookings, retention, and rebooking goals
Experience using AI tools to support copy development, segmentation, reporting, analysis, or workflow efficiency
Strong written communication, organization, prioritization, and cross-functional coordination skills

Nice To Haves

Bachelor’s degree in Marketing, Business, Communications, or a related field is considered an asset

Responsibilities

Develop and maintain the CRM and lifecycle campaign framework for Activate corporate stores, including campaign types, target audiences, timing, and reporting requirements
Create acquisition, retention, rebooking, and win-back campaigns with defined objectives, audience criteria, messaging, launch timing, and success measures
Build and maintain audience segments, journey logic, frequency rules, and campaign workflows within the CRM platform
Track CRM campaign impact on bookings, rebookings, customer engagement, and store-level performance using agreed reporting measures
Document repeatable CRM processes, campaign briefs, testing procedures, and reporting templates to support consistent execution as the program scales
Build, launch, monitor, and optimize CRM campaigns across available channels, including email, SMS, push notifications, and other lifecycle touchpoints
Develop A/B testing plans that include the hypothesis, test audience, control group, variable being tested, measurement period, and success criteria
Prepare campaign performance summaries that identify results, insights, risks, and recommended next actions for each campaign or test
Partner with Growth & Revenue Marketing to translate commercial priorities, seasonal campaigns, promotions, and store needs into CRM campaign plans
Use AI tools to support campaign briefing, copy development, segmentation review, performance analysis, reporting, and workflow documentation