Enterprise CRM Specialist

Joy 101

21h

About The Position

Joy 101 is Hoda Kotb's content, community, and experiences company, built on one belief: joy is a practice, not a destination you arrive at or a reward you earn when life finally gets easier. It's something you choose deliberately, every single day, until choosing it becomes who you are. We’re looking for an Enterprise CRM Specialist to help us bring Joy 101 to life for our enterprise partners: employers, health plans, and benefits programs that offer Joy 101 as a member benefit. This is a hands-on execution role for 20-30 hours/week. You will take our existing content and turn it into live, well-targeted, carefully QA’d email, push, and in-app journeys that move people from their first session to a genuine habit. Your craft is smart configuration and sharp editing: choosing the right journey, targeting the right people, and adapting existing copy so it lands for a new audience. If the idea of building a clean, measurable lifecycle machine excites you, this is your role.

Requirements

3+ years of hands-on Braze experience: You can build and QA a Canvas from start to finish without a guide.
Lifecycle savvy: A working knowledge of segmentation, behavioral triggers, suppression logic, subscription groups, and frequency capping.
Sharp editing instincts: You can read a subject line and know in 10 seconds whether it will land.
Detail orientation: You catch the broken merge tag, the wrong audience filter, the link that goes nowhere.
Comfort working autonomously from a brief: You're comfortable working from a brief and driving execution independently
B2B background: Experience working with B2B apps or subscription products, ideally in health or content.

Nice To Haves

Experience with B2B2C or employer-sponsored benefit programs.
Familiarity with Liquid templating in Braze.
Experience managing multiple co-branded programs simultaneously with distinct audiences and suppression rules.

Responsibilities

Build and run enterprise journeys in Braze
Configure Canvases, segments, and triggers from our existing templates
Set up behavioral routing so a brand-new user and someone who has gone quiet get different, well-timed messages.
Own suppression logic, subscription groups, frequency caps, and send scheduling so the right people get the right message and no one gets overmessaged.
QA each journey end-to-end before launch: check targeting, preview rendering, link integrity, and timing logic.
Adapt copy for each enterprise audience
Take existing Joy 101 email, push, and in-app copy and make it fit a new partner’s audience: sharpen subject lines, adjust tone, apply co-branding, and strip anything that doesn’t belong.
Ensure every message sounds like Joy 101 (warm, direct, and free of wellness clichés) even when wrapped in a partner’s brand.
Flag copy that needs a heavier rewrite and collaborate with the lifecycle team to get it across the finish line.
Keep programs healthy and improving
Monitor deliverability, open rates, click rates, and unsubscribe rates across active enterprise programs.
Identify underperforming messages and make targeted optimizations: subject line, timing, segment, or content.
Maintain a clean audit trail: document segment logic, suppression rules, and any partner-specific configuration so nothing lives only in your head.
Reporting
Monitor performance across all active enterprise programs and flag issues before anyone asks: a drop in open rate, a segment behaving unexpectedly, a journey that's stalled.
Bring a weekly read to the lifecycle team: what's working, what's not, and what you'd change next.
Spot patterns across programs: if three enterprise clients are seeing low Day 7 retention, that's a signal worth surfacing, not just noting.
Compile and send basic performance summaries to enterprise partners on a regular cadence.