Specialist, CRM
About The Position
Develop, deploy, and manage automated marketing campaigns in Salesforce Marketing Cloud (email, SMS, in-app), in accordance with CRM best practices and legal requirements (e.g., consent). Manage and monitor the campaign schedule to ensure a seamless, consistent, and balanced customer experience. Contribute to the continuous optimization of CRM strategies based on observed performance metrics (open rates, click-through rates, conversions, engagement). Create, execute, and maintain SMS campaigns to effectively reach targeted audiences, following best practices. Conduct A/B tests (content, targeting, timing), analyze the results, and propose concrete improvements to maximize performance. Collaborate on the production of reports and dashboards to track key KPIs and support decision-making.
Requirements
- Bachelor’s degree in marketing, e-commerce, information technology, or a related field.
- 1 to 2 years of experience in a similar role in CRM, digital marketing, or relationship marketing (including relevant internships).
- Proficiency in basic SQL for data extraction and manipulation.
- Experience with a CRM tool (Marketing Cloud, HubSpot, Klaviyo, etc.).
- Understanding of marketing concepts related to customer journey automation.
- Strong interest in building multichannel campaigns.
- Excellent analytical and performance measurement skills (reporting, tracking KPIs).
- Diligence, attention to detail, and strong organizational skills.
- Curiosity, a willingness to learn, and a solutions-oriented mindset.
- Comfortable working in a collaborative and fast-paced environment.
- Advanced French and English (spoken and written) – frequent interactions with partners and teams outside of Quebec.
Responsibilities
- Develop, deploy, and manage automated marketing campaigns in Salesforce Marketing Cloud (email, SMS, in-app), in accordance with CRM best practices and legal requirements (e.g., consent).
- Manage and monitor the campaign schedule to ensure a seamless, consistent, and balanced customer experience.
- Contribute to the continuous optimization of CRM strategies based on observed performance metrics (open rates, click-through rates, conversions, engagement).
- Create, execute, and maintain SMS campaigns to effectively reach targeted audiences, following best practices.
- Conduct A/B tests (content, targeting, timing), analyze the results, and propose concrete improvements to maximize performance.
- Collaborate on the production of reports and dashboards to track key KPIs and support decision-making.
Benefits
- A work environment where your ideas come to life and your ambitions take flight
- A dynamic, non-routine daily life every day is different, and that’s what makes it exciting!
- A hybrid work model: work from home or from one of our offices it’s your choice
- The opportunity to work remotely from abroad for up to 3 months (90 days)
- Access to a learning platform to grow your skills on company time
- A wellness account to reimburse expenses related to your health, passions, and interests
- Free 24/7 access to online healthcare professionals and an Employee Assistance Program (EAP)
- Comprehensive group insurance including vision and dental, 50% paid by the employer
- A group RRSP with employer contributions
- Parental leave top-up for new parents
- Vacation based on your total years of professional experience
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
