CRM Specialist

Lucky Strike Entertainment•Miami, FL

2d•Hybrid

About The Position

The CRM Specialist supports the execution and optimization of email campaigns across multiple brands, ensuring high-quality, on-brand communications that drive engagement and conversions while supporting broader marketing objectives. Key responsibilities include, but are not limited to – Email Management & Content Execution End-to-end production of email campaigns across multiple brands, including ad hoc, promotional, transactional, and automated lifecycle emails. Manage campaign calendars to ensure timely delivery of communications align with broader marketing initiatives, seasonal promotions, and brand priorities. Collaborate closely with designers, copywriters, and vendors to develop a cohesive email. Coordinate campaign setup within email platforms (e.g., Emarsys), including audience segmentation, template selection, builds, scheduling, and testing. Ensuring rigorous QA before deployment to maintain accuracy and consistency. Partner with cross-functional teams to integrate email with other digital channels (paid media, social, web), ensuring cohesive multichannel customer journeys. Maintain documentation of campaign processes, templates, and production standards to support scalability and knowledge sharing across the team. Serve as a subject matter expert on email execution, providing guidance and troubleshooting support to team members and stakeholders. Optimization & Automation Monitor campaign performance, providing insights and recommendations to improve open rates, click-through rates, and conversions. Develop and implement A/B testing strategies to optimize subject lines, design, content, audience segmentation, and send times. Ensure all campaigns follow best practices in responsive design, accessibility, deliverability, and personalization. Help build, manage, and optimize automated email journeys that nurture customer relationships and drive engagement throughout the customer lifecycle (e.g., welcome series, post-purchase follow-ups, abandoned booking flows, birthday/anniversary campaigns, loyalty touchpoints). Analytics & Reporting Track and report on key performance metrics (open rates, CTR, conversions, unsubscribes), delivering actionable insights to stakeholders. Identify opportunities to enhance customer journeys through improved targeting, segmentation, and personalization Technical Support & Compliance Partner with IT, development, and marketing operations teams to ensure technical accuracy and smooth campaign deployment across brands. Ensure email templates and campaigns function seamlessly across devices, platforms, and clients. Stay current with email marketing trends, tools, and compliance standards (e.g., GDPR, CAN-SPAM) to maintain best practices and drive innovation.

Requirements

Proven ability to manage high-volume campaigns and complex workflows across multiple platforms.
Strong attention to detail with excellent organizational and project management skills.
Experience working cross-functionally with design, marketing, and operations teams.
Proficiency with A/B testing, CRM strategies, advanced segmentation, and platforms such as Emarsys, Monday.com, and Wrike.
Bachelor’s degree in Marketing, Digital Media, or a related field.
5+ years of experience in Email Marketing, with demonstrated success in campaign management and optimization.

Responsibilities

End-to-end production of email campaigns across multiple brands, including ad hoc, promotional, transactional, and automated lifecycle emails.
Manage campaign calendars to ensure timely delivery of communications align with broader marketing initiatives, seasonal promotions, and brand priorities.
Collaborate closely with designers, copywriters, and vendors to develop a cohesive email.
Coordinate campaign setup within email platforms (e.g., Emarsys), including audience segmentation, template selection, builds, scheduling, and testing.
Ensuring rigorous QA before deployment to maintain accuracy and consistency.
Partner with cross-functional teams to integrate email with other digital channels (paid media, social, web), ensuring cohesive multichannel customer journeys.
Maintain documentation of campaign processes, templates, and production standards to support scalability and knowledge sharing across the team.
Serve as a subject matter expert on email execution, providing guidance and troubleshooting support to team members and stakeholders.
Monitor campaign performance, providing insights and recommendations to improve open rates, click-through rates, and conversions.
Develop and implement A/B testing strategies to optimize subject lines, design, content, audience segmentation, and send times.
Ensure all campaigns follow best practices in responsive design, accessibility, deliverability, and personalization.
Help build, manage, and optimize automated email journeys that nurture customer relationships and drive engagement throughout the customer lifecycle (e.g., welcome series, post-purchase follow-ups, abandoned booking flows, birthday/anniversary campaigns, loyalty touchpoints).
Track and report on key performance metrics (open rates, CTR, conversions, unsubscribes), delivering actionable insights to stakeholders.
Identify opportunities to enhance customer journeys through improved targeting, segmentation, and personalization.
Partner with IT, development, and marketing operations teams to ensure technical accuracy and smooth campaign deployment across brands.
Ensure email templates and campaigns function seamlessly across devices, platforms, and clients.
Stay current with email marketing trends, tools, and compliance standards (e.g., GDPR, CAN-SPAM) to maintain best practices and drive innovation.