CRM Specialist

Fabletics•El Segundo, CA

4d•Hybrid

About The Position

Fabletics is looking for a CRM Marketing Specialist. As the CRM Specialist, you will implement integrated communication strategies in all CRM channels: Email, SMS, and Mobile App. You will also support the CRM team in delivering customer-centric projects. This is an excellent opportunity to support all functions of the marketing team and contribute to the exceptional growth of the brand and our emerging markets. You will report to the Sr. Director, CRM Marketing and partner closely with all cross-functional teams across the business.

Requirements

2-4 years of experience in CRM (email, SMS, and Mobile App).
Experience with testing, segmentation, personalization, and marketing automation techniques.
Strong data analytics skills to understand and optimize the performance of campaigns.
True attention to detail to ensure campaigns are delivered to the highest quality standards and are hitting their targets.
Strong communication and project managing skills to work with various stakeholders.
Enthusiasm, reactivity, ability, and energy to operate in a fast-paced environment.
Experience using Emarsys or a similar CRM suite at an advanced level.
Foundational AI literacy, including experience using generative AI tools.
A proactive mindset to experiment with new technologies to drive productivity and innovation.

Responsibilities

Responsible for coordinating multichannel campaigns (email, SMS, and Mobile App) from concept to successful execution.
Create an ongoing A/B testing pipeline, report results, and assess performance.
Optimize and improve campaign performance by evaluating key trends, reporting metrics, and comparing metrics to benchmark results.
Brief creative team on marketing direction for assets.
Project manage cross-functional teams to ensure assets are delivered on time.
Own the QA process before going live to ensure correct content and setup.
Track competitor landscape and industry developments to advise the team on delivering a best-in-class mobile/email experience that meets customers' and business needs.