CRM Sales Specialist

Trader Interactive•Virginia Beach, VA

About The Position

The CRM Product Specialist is a quota-carrying, new-business sales professional responsible for acquiring new customers across DP360’s Commercial Truck, Marine, Equipment, and Recreational vertical markets. This full-cycle sales role covers prospecting and pipeline generation, discovery, product demonstrations, negotiation, and closing. The specialist sells DP360’s operational software suite, including CRM and Conversational AI solutions, to dealership groups and operators. The role owns revenue growth in an assigned territory through self-sourced outbound activity, SDR-supported leads, and channel and referral partnerships. It is an individual-contributor position suited to someone who thrives in complex, consultative SaaS sales and building new customer relationships. Sales cycles typically run 60–120 days, depending on deal complexity.

Requirements

3–5+ years of quota-carrying SaaS sales experience in a full-cycle Account Executive or equivalent role.
Demonstrated track record of consistent quota attainment at or above 100%.
Experience selling operational or vertical SaaS solutions to SMB and mid-market customers with $15K–$75K ACV.
Strong command of consultative selling methodologies, such as Challenger or equivalent.
Ability to self-source pipeline through outbound prospecting in addition to working inbound and partner-referred leads.
Excellent discovery, presentation, and negotiation skills, including comfort presenting to C-suite and ownership-level buyers.
Data literacy and CRM discipline, including experience maintaining accurate pipeline in Salesforce, HubSpot, or an equivalent platform.

Nice To Haves

Experience selling into automotive, powersports, RV, marine, or equipment dealership verticals.
Familiarity with CRM platforms, dealership management systems (DMS), or Conversational AI and messaging products.
Background selling within a SaaS portfolio, such as Coupa, Anaplan, DealerSocket, VinSolutions, or vAuto.
Experience in a channel-assisted or partner co-sell sales environment.
Comfort with product-led growth motions and shorter, transactional deal cycles as well as complex enterprise sales.

Responsibilities

Execute a balanced prospecting motion using self-sourced outbound activity, SDR-qualified inbound leads, and channel- or referral-sourced leads.
Maintain pipeline coverage of at least 3x quota.
Develop territory- and account-level prospecting plans for Commercial and Recreational verticals, including powersports, RV, marine, and construction equipment.
Use referral networks across the Trader Interactive ecosystem to identify cross-sell and co-sell opportunities.
Partner with the SDR team to refine messaging, qualify inbound interest, and convert MQLs to SQLs.
Own the full sales cycle from initial discovery through signed contract.
Conduct discovery sessions to understand dealership workflows, technology gaps, and performance objectives.
Deliver tailored demonstrations of DP360 CRM and Conversational AI tools to dealership operators, GMs, and ownership groups.
Build relationships with economic buyers, champions, and end users at prospect accounts.
Develop ROI-based business cases and proposals aligned with prospects’ operational metrics and KPIs.
Manage deal progression in CRM, maintaining accurate forecasts, stage discipline, and pipeline hygiene.
Develop relationships with referral partners, OEM contacts, and adjacent Trader Interactive business units to generate inbound opportunities.
Coordinate with channel partners on joint pipeline reviews, co-selling, and shared account strategies.
Represent DP360 at industry events, dealer associations, and trade shows in target verticals.
Collaborate with the CRM Performance Manager in Customer Success to ensure smooth post-sale handoffs and strong early customer engagement.
Share competitive intelligence, objection patterns, and prospect feedback with Product, Marketing, Marketplace Sales, and Leadership.
Support go-to-market initiatives, including beta launches, product releases, and vertical-specific marketing campaigns.
Partner with Marketing to refine ideal customer profile targeting, messaging, and campaign effectiveness using field insights.