CRM Marketing Manager (Hybrid)

Enova • Chicago, IL

6d • Hybrid

About The Position

Enova is seeking a passionate and innovative CRM Marketing Manager to join their fast-growing OnDeck brand in Chicago. This role focuses on enhancing customer engagement and retention through effective lifecycle marketing. The marketing team is data-rich and directly connected to business outcomes. The CRM Marketing Manager will build and deploy campaigns using Salesforce Marketing Cloud, run an A/B testing program, and collaborate with the MarTech team. This position reports to the Head of Marketing, SMB and is responsible for driving units, volume, and efficiency through email and SMS programs across the full customer journey. The role involves managing a team, requiring both hands-on execution and talent development. It's ideal for someone passionate about owning a channel, moving business metrics, and building a testing culture.

Requirements

• Bachelor's degree in Marketing, Business, Finance, or a related field.
• 8+ years in email marketing, lifecycle marketing, or CRM, with a track record of running high-volume programs where business results were the scoreboard.
• Backgrounds in fintech, financial services, e-commerce, or subscription businesses are strongly preferred.
• Hands-on experience building and deploying campaigns in Salesforce Marketing Cloud or a comparable ESP (Braze, Klaviyo, Iterable).
• Comfortable in the platform (Salesforce Marketing Cloud or comparable ESP).
• A disciplined approach to A/B testing: you know what you're testing, why it matters, and how to build on what you learn over time.
• Strong segmentation and data analysis skills, with the ability to use insights to continuously improve targeting, messaging, and program design.
• Strong communication and cross-functional skills, including the ability to write a solid creative brief, align stakeholders, and push back when something doesn't serve the customer or the business.
• Self-motivated and organized, with the ability to manage multiple campaigns and priorities and drive projects to completion.
• Comfortable leading teams through ambiguity: allowing you and your team to pivot seamlessly, embrace change, and uncover opportunities in a dynamic business environment.

Nice To Haves

• Salesforce Marketing Cloud certifications are a plus.

Responsibilities

• Develop the strategic direction for comprehensive consumer lifecycle strategies across email and SMS, from design and implementation to ongoing maintenance and optimization, driving conversion, volume, and efficiency from lead acquisition through renewal and win-back.
• Build and deploy campaigns and customer experiences directly in Salesforce Marketing Cloud, owning hands-on execution across audience segmentation, journey logic, and send cadence.
• Develop and maintain an A/B testing program covering subject lines, CTAs, offer structure, send frequency, and segments with a focus on driving business results.
• Write or closely direct creative briefs and campaign copy that resonate with small business owners across industries and stages of the customer lifecycle.
• Partner with MarTech and MarOps to align on platform architecture, automation capabilities, and new tooling, translating business needs into scalable channel executions.
• Manage lifecycle forecasting, budget, and performance reporting, working with Analytics to connect channel activity to lending outcomes and maintain clear visibility into what the channel is producing and where to optimize.
• Develop, maintain, and scale customer-centric campaigns that drive awareness, conversion, onboarding, continued engagement with OnDeck, and education about our Term Loan and Line of Credit products.
• Collaborate with Product, Sales, Operations, Customer Service, Analytics, and Creative teams to ensure alignment of messaging, touchpoints, and features across the customer and merchant journey, while solving for consumer needs, conversion, and loyalty at scale.

Benefits

• Health, dental, and vision insurance including mental health benefits
• 401(k) matching plus a roth option (U.S. Based employees only)
• PTO & paid holidays off
• Sabbatical program (for eligible roles)
• Summer hours (for eligible roles)
• Paid parental leave
• DEI groups (B.L.A.C.K. @ Enova, HOLA @ Enova, Women @ Enova, Pride @ Enova, South Asians @ Enova, APEX @ Enova, and Parents @ Enova)
• Employee recognition and rewards program
• Charitable matching and a paid volunteer day

What This Job Offers

• Job Type: Full-time
• Career Level: Manager