Manager, CRM Marketing

CVS Health•Chicago, IL

1d•Onsite

About The Position

Oak Street Health, a part of CVS Health, helps older adults stay healthier and live fuller lives through its 230 centers across 27 states. The value-based care model consistently delivers better patient experiences and outcomes. As the Manager, CRM Marketing, this role will support Oak Street Health patients, providers, and the business by designing and executing data-driven, journey-based marketing campaigns. Reporting to the Senior Manager, this individual will be the primary strategist for Email and SMS channels, focused on moving prospects through the funnel to appointment scheduling and completion. This role requires a collaborative executor who thrives on partnering with Paid Media, Central Sales, and Creative teams to build high-converting, omnichannel experiences.

Requirements

6+ years of experience in CRM, Digital Marketing, or Campaign Strategy.
Experience working within an enterprise Marketing Automation Platform (Salesforce Marketing Cloud, Eloqua, Marketo, HubSpot, etc.).
Familiarity with inbound/outbound lead generation, lead scoring, and routing strategies.
Proven experience managing SMS campaigns, including an understanding of TCPA compliance and mobile-first copywriting.
Strong understanding of email performance and operational metrics (open rate, bounce rate, unsubscribes, etc).
Proficiency in HTML/CSS for troubleshooting email templates and landing pages.
A track record of working effectively across departments (Sales, Creative, and Paid Media) to achieve a shared goal.
Familiarity with UTM parameters, tracking pixels, and how data flows from a landing page into a CRM.

Nice To Haves

Experience navigating HIPAA compliance and complex data privacy regulations (CCPA, CAN-SPAM) within marketing campaigns.
Understanding of the patient journey and the sensitivities around healthcare marketing.

Responsibilities

Own the strategy and tactical roadmap for automated journeys that leverage email, SMS, and direct mail.
Design content-driven marketing campaigns that promote Oak Street Health’s service value proposition and align with prospect lifecycle and healthcare milestones.
Architect campaigns specifically aimed at driving new appointment volume, reducing "no-show" rates, and ensuring successful appointment completion through timely digital nudges.
Partner with internal teams such as Performance marketing, Central Sales, and other CRM team members on new campaign opportunities and optimization of existing campaigns.
Partner with Creative team to develop compelling new content and visual assets, as well as create high-performing copy and clear Calls to Action (CTAs) that increase engagement.
Use patient personas and behavioral data to build highly segmented audiences, ensuring every message is relevant to the recipient's specific stage in the healthcare journey.
Lead the execution of a continuous testing framework, testing subject lines, SMS timing, CTA buttons, and landing page layouts to incrementally improve conversion rates.
Monitor daily campaign health and conversion data.
Prepare weekly reports that highlight performance "wins" and identify opportunities for tactical shifts to hit appointment targets.
Ensure all digital communications are strictly compliant with HIPAA, TCPA (for SMS), and CAN-SPAM regulations.

Benefits

Mission-focused career impacting change and measurably improving health outcomes for medicare patients
Paid vacation, sick time, and investment/retirement 401K match options
Health insurance, vision, and dental benefits
Opportunities for leadership development and continuing education stipends
New centers and flexible work environments
Opportunities for high levels of responsibility and rapid advancement
Medical, dental, and vision coverage
Paid time off
Retirement savings options
Wellness programs