CRM & Marketing Automation Analyst

STI • Chicago, IL

7d • Onsite

About The Position

The CRM & Marketing Automation Analyst will build and manage automated customer journeys across CRM and marketing platforms. This includes lead nurturing, customer engagement, retention, re-engagement, and trigger-based communications. The role involves configuring and administering low-code/no-code CRM and marketing workflows, creating and maintaining integrations between various business applications, and partnering with cross-functional teams to translate business requirements into automated solutions. The analyst will also monitor and optimize automation performance to improve the end-user and customer experience.

Requirements

• Technically curious and hands-on.
• Experience administering CRM, marketing automation, customer engagement, or integration platforms.
• Experience with Relcu or Iterable or CXone or Workato comparable platforms is strongly preferred.
• Comfortable working in a fast-paced, cross-functional environment.
• Understanding of basic concepts such as APIs, webhooks, field mapping, triggers/actions, JSON payloads, and system-to-system data flows.

Responsibilities

• Build and manage automated customer journeys across CRM and marketing platforms, including lead nurturing, customer engagement, retention, re-engagement, and trigger-based communications using Relcu or Iterable or CXone or Workato.
• Configure and administer low-code/no-code CRM and marketing workflows, using drag-and-drop tools to manage routing rules, triggers, campaigns, audience segmentation, business logic, notifications, and other workflow automations without requiring traditional software development.
• Create and maintain integrations and webhook-driven processes between CRM, marketing, contact center, and other business applications; understand basic concepts such as APIs, webhooks, field mapping, triggers/actions, JSON payloads, and system-to-system data flows.
• Partner with Marketing, Sales Operations, Product, and Technology teams to translate business requirements into scalable automated journeys and workflows, troubleshoot issues, test changes, document processes, and continuously improve the end-user and customer experience.
• Monitor and optimize automation performance, including journey execution, message delivery, workflow failures, data quality, conversion performance, and customer engagement; identify opportunities to simplify processes and increase automation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed