CRM Marketing Analyst II

Metagenics•Jersey City, NJ

5d•Hybrid

About The Position

We are seeking a detail-oriented and performance-driven CRM Marketing Analyst to support the end-to-end execution of email and SMS campaigns across the customer lifecycle. This role is responsible for building, deploying, and optimizing CRM communications that drive engagement, retention, and revenue. The ideal candidate has hands-on experience executing campaigns within a modern marketing automation platform and is comfortable working with personalization tools and analytics to improve campaign performance. This role collaborates closely with marketing, digital operations, analytics, and design teams to deliver impactful customer communications.

Requirements

Bachelor's degree in Business, Marketing, or a related field, or equivalent practical experience.
2–3 years of experience in CRM, email marketing, or lifecycle marketing within retail, ecommerce, or health and wellness.
Hands-on experience building and deploying campaigns within a marketing automation platform.
End-to-end experience executing email and SMS campaigns including QA and testing.
Strong attention to detail and familiarity with email performance metrics and optimization strategies.

Nice To Haves

Experience using Dotdigital or a comparable ESP.
Experience implementing dynamic email content through Movable Ink.
Experience analyzing campaign performance using Google Analytics.
Basic knowledge of HTML/CSS for email editing.
Experience in health and wellness, nutraceuticals, or medical marketing is preferred but not required.
B2B and DTC marketing experience is a plus — familiarity with both practitioner-facing and consumer-facing campaign strategies is highly valued.

Responsibilities

Build and deploy email and SMS campaigns end-to-end within Dotdigital.
Manage campaign setup including segmentation, dynamic content, QA, scheduling, and deployment.
Coordinate campaign assets including copy, creative, links, and tracking parameters.
Ensure campaigns are properly tested across devices, inboxes, and platforms before launch.
Execute and maintain automated lifecycle programs including welcome, onboarding, re-engagement, browse abandonment, and reorder reminders.
Support journey orchestration within Dotdigital to ensure consistent and personalized customer experiences.
Implement personalized email experiences using Movable Ink.
Manage dynamic content modules, behavioral triggers, and contextual messaging.
Support testing and optimization of personalized content to improve engagement and conversion.
Execute A/B testing across subject lines, messaging, creative, and send time.
Monitor campaign performance and provide recommendations to improve engagement and conversion.
Track campaign performance using Google Analytics and CRM reporting dashboards.
Monitor key CRM metrics including engagement, conversion rate, revenue attribution, and list growth.
Prepare performance summaries and insights for marketing and digital teams.
Ensure campaigns comply with email and SMS marketing regulations including CAN-SPAM and TCPA.
Maintain best practices for deliverability, list hygiene, and audience suppression management.

Benefits

Medical, dental, vision
Annual employer HSA (Health Savings Account) funding for eligible employees who elect an HSA medical plan
STD, LTD, Basic Life AD&D coverage
401k + employer matching
Vacation and Sick Time
2 Volunteer Days off per year
Emergency evacuation time off
11 paid company holidays
1 Floating holiday to celebrate your birthday or important religious/holiday to you
Quarterly product allowance to use towards your favorite Metagenics products!
Product discount
Peer to peer recognition programs & more!