CRM Manager (Braze Preferred)

Too Good To Go•New York, NY

3d•$85,000 - $103,000•Hybrid

About The Position

Our mission at Too Good To Go is to inspire and empower everyone to fight food waste together. At Too Good To Go, you’ll join a team that cares about developing strategic partnerships, making value-based decisions, and finding innovative solutions to the world’s food waste crisis. You’ll join an elite team to elevate our growth and collaborate daily with world-class minds—while doing work that’s both high-impact and deeply meaningful. As the CRM Manager for North America, you will own the local strategy and end-to-end execution across the US and Canada. Serving as a bridge between local impact and global excellence, you will partner closely with the Global CRM team to optimize our tech stack (Braze, Amplitude, Salesforce Marketing Cloud) and refine processes, ensuring global tools are leveraged to maximize effectiveness for North American consumers. In this role, you will set the communication strategy for our existing users—with a focus on increasing lifetime value, retention, and loyalty—while supporting B2B lead generation efforts to bring qualified partners onto the platform.

Requirements

3–5 years of hands-on experience in CRM, Lifecycle, or Retention Marketing.
Proven track record in a mobile-first marketplace or high-growth B2C app environment.
Power user of Braze (or similar platforms like Iterable/Salesforce Marketing Cloud).
Comfortable with managing multi-channel orchestration across email, push, in-app.
Track how CRM impacts CAC, LTV, and frequency.
Lean into A/B testing to influence strategy.
Can think high-level about user journeys but are equally happy to "get your hands dirty" building campaigns and QAing links.
Know how to advocate for local needs while remaining a team player within a global structure.

Responsibilities

Own the North American CRM campaign and content calendar from end-to-end; design, build, and deploy multi-channel campaigns (Email, Push, In-App) that capitalize on local trends and seasonal moments.
Identify opportunities to drive user acquisition and marketplace density. Run continuous A/B tests on segmentation, content, and timing to improve core metrics (Conversion, CTR, and Churn).
Utilize internal tools (Looker, Amplitude and Braze) to build sophisticated audience segments based on behavior, geography, and user preferences.
Collaborate with B2B Marketing / Sales to build automated communication funnels that move prospective partners (restaurants, retailers) from prospective leads to qualified leads to close.
Support the supply side of the marketplace by communicating value to existing partners, helping them maximize their impact on the platform.
Partner with global to improve opportunities within lifecycle and localization —from onboarding and early adoption to retention and reactivation—optimizing global templates to resonate with North American consumers.
Partner with Global CRM and Tech teams to maximize the effectiveness of technical stack and capabilities.
Provide local insights and technical requirements to help the global team develop scalable automation tools and templates that work for regional markets.
Act as the lead for North American experimentation, piloting new CRM features or personalization tactics before global rollout.

Benefits

Agility & Autonomy
Modern Hybrid Model: Maintain a high-performance rhythm with a balance of focused remote work and collaborative office days (3x a week) in our New York hub.
Global Mobility: The flexibility to work from abroad for up to 30 days per year.
Dedicated Time to Recharge: 20 days of paid vacation plus additional paid volunteer time through our Shareback program.
Parental Support: Comprehensive paid parental leave with top-up support to ensure you can be present for life’s most significant milestones.
Holistic Wellbeing & Security
Premium Health Coverage: 100% employer-paid medical (EPO), dental, and vision options for employees.
Comprehensive Support: Access to our Employee Assistance Program (EAP) for mental health care, legal and financial advisory, and family support.
Active Lifestyle: Stay energized with monthly ClassPass credits and our dedicated bike mobility program.
Financial Future: Plan for long-term security with a 401(k) program, including an employer-matched contribution.
Community & Belonging
Global Connectivity: Engage with our international team through various Employee Resource Groups (ERGs), including P.R.I.D.E., Women in the Workplace, Global Majority Voices, and Functionally Diverse groups.
Vibrant Workspace: Experience a welcoming office environment with curated snacks, premium coffee, and regular team celebrations that foster a true sense of community.