CRM Manager USA Acquisition & Activation
About The Position
Neko is redefining prevention by making data-driven, preventative care accessible to more people before symptoms appear. Our proprietary technology and direct clinical care combine to deliver personalized, actionable insights in a single, non-invasive visit. Every role at Neko plays a part in building a world where prevention is the norm and helps people live longer, healthier lives. The purpose of this role is to adapt and scale the Neko CRM program to the US market. This includes owning the localization of journeys, ensuring regulatory compliance (CAN-SPAM, TCPA, CCPA/CPRA), and implementing US-specific workflows. The goal is to drive performance parity with the EU market while meeting regional requirements. In the first 6-12 months, the successful candidate will adapt and launch core EU journeys for the US market, achieve performance parity or better than EU benchmarks for activation and rebooking, build and maintain a US-specific communications library with zero compliance violations, establish regular US vs. EU performance comparisons, and lead the CCPA/CPRA consent management and preference center strategy for US customers.
Requirements
- 5–10 years in CRM, lifecycle, or acquisition marketing in the US market.
- Deep expertise in US comms regulations: CAN-SPAM, TCPA, CCPA/CPRA, state-level privacy laws.
- Hands-on journey-building experience in a CRM/marketing automation platform (e.g. Braze, Iterable, Bird, SFMC).
- Cross-market campaign adaptation experience; ability to localize without losing strategic intent.
- Strong data literacy and SQL comfort or demonstrable willingness to learn.
- Ability to partner with Legal/Compliance on messaging and workflows.
Responsibilities
- Adapt and scale the Neko CRM program to the US market.
- Own localization of journeys for the US market.
- Ensure regulatory compliance (CAN-SPAM, TCPA, CCPA/CPRA) for US communications.
- Implement US-specific workflows.
- Drive parity with EU performance while meeting regional requirements.
- Build and maintain US-specific comms library (insurance receipts, regulatory notices, state-specific messaging).
- Establish regular US vs. EU performance comparison and feed learnings back to the EU team.
- Lead CCPA/CPRA consent management and preference center strategy for US customers.
- Partner with Legal/Compliance on messaging and workflows.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
