CRM Manager USA Acquisition & Activation

Neko Health • New York, NY

9d

About The Position

Mission Neko is redefining what prevention means, from treating illness when it arrives, to sustaining health before it's ever at risk. Our mission: make data-driven, preventative care accessible to more people, before symptoms appear. In a single, non-invasive visit under an hour, proprietary technology and direct clinical care combine to deliver personalised, actionable insights. It's a team that thinks in 10x, not 10%. Every role here plays a part in building a world where prevention is the norm, and where your work genuinely helps people live longer, healthier lives. Role purpose: Adapt and scale the Neko CRM programme to the US market. Own localisation of journeys, regulatory compliance (CAN-SPAM, TCPA, CCPA/CPRA), and US-specific workflows. Drive parity with EU performance while meeting regional requirements. First 6–12-month outcomes: Successfully adapt and launch core EU journeys for the US market with documented localisation changes Achieve parity or better performance vs EU benchmarks (activation, rebooking) within a reasonable timeline Build and maintain US-specific comms library (insurance receipts, regulatory notices, state-specific messaging) with zero compliance violations Establish regular US vs EU performance comparison and feed learnings back to EU team Lead CCPA/CPRA consent management and preference centre strategy for US customers

Requirements

• 5–10 years in CRM, lifecycle, or acquisition marketing in the US market
• Deep expertise in US comms regulations: CAN-SPAM, TCPA, CCPA/CPRA, state-level privacy laws
• Hands-on journey-building experience in a CRM/marketing automation platform (e.g. Braze, Iterable, Bird, SFMC)
• Cross-market campaign adaptation experience; ability to localise without losing strategic intent
• Strong data literacy and SQL comfort or demonstrable willingness to learn — at Neko, the CRM team works close to the data
• Ability to partner with Legal/Compliance on messaging and workflows

Responsibilities

• Adapt and scale the Neko CRM programme to the US market.
• Own localisation of journeys, regulatory compliance (CAN-SPAM, TCPA, CCPA/CPRA), and US-specific workflows.
• Drive parity with EU performance while meeting regional requirements.
• Successfully adapt and launch core EU journeys for the US market with documented localisation changes.
• Achieve parity or better performance vs EU benchmarks (activation, rebooking) within a reasonable timeline.
• Build and maintain US-specific comms library (insurance receipts, regulatory notices, state-specific messaging) with zero compliance violations.
• Establish regular US vs EU performance comparison and feed learnings back to EU team.
• Lead CCPA/CPRA consent management and preference centre strategy for US customers.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed