CRM & Lifecycle Manager, Memberships
About The Position
The CRM & Lifecycle Manager, Memberships manages email, text, and automated communications for Burn Boot Camp and Kids Camp. The role guides people through the membership journey, from becoming a lead to joining, staying engaged, and returning after time away. It uses Attentive for membership communications and serves as the primary subject matter expert for LoopSpark, the CRM platform used by franchise partners. The role builds and manages campaigns, improves automated communication programs, tracks results, and helps franchise partners use LoopSpark effectively. Its goal is to deliver relevant messages at the right time to drive membership growth, engagement, and retention. The position owns lifecycle campaign planning and execution, including audience segmentation, testing, automation, reporting, and optimization. It also provides LoopSpark resources and training to franchise partners and collaborates with Performance Marketing, Tech, and the CRO Manager to support campaign goals and improve the membership journey.
Requirements
- 3–5 years of experience in CRM, lifecycle marketing, email marketing, or a related field.
- Experience building and managing email, SMS, and automated marketing campaigns.
- Experience with audience segmentation, customer journeys, and campaign testing.
- Strong analytical skills and the ability to use data to improve campaign results.
- Strong attention to detail, especially when building and testing campaigns.
- Clear communication skills and the ability to explain tools and processes to people with different levels of technical experience.
- Ability to manage multiple campaigns and deadlines at once.
- Comfort working with Tech, Marketing, and other teams to solve problems and improve results.
Nice To Haves
- Experience with CRM or marketing automation platforms; Attentive or LoopSpark experience is a plus.
- Experience with franchise CRM platforms.
- Experience working with franchise partners, multi-location businesses, or fitness brands.
Responsibilities
- Build and manage lifecycle campaigns for Burn Boot Camp and Kids Camp, both in-platform and in Figma mockups.
- Create communication journeys for new leads, new members, active members, inactive members, and former members.
- Manage automated communications supporting lead follow-up, membership conversion, onboarding, engagement, reactivation, and retention.
- Coordinate membership communications with national promotions, local campaigns, and key business dates.
- Work with Performance Marketing to align messaging, offers, audiences, and campaign goals.
- Build, test, schedule, and launch email and text campaigns in Attentive and LoopSpark.
- Manage audience segments, message timing, and automated workflows.
- Check links, offers, audience lists, and message details before campaigns launch.
- Test messages, offers, and send times to improve campaign results.
- Identify and fix campaign setup issues and work with Tech when technical support is needed.
- Serve as the primary subject matter expert for LoopSpark and help franchise partners understand how to use the platform.
- Create and maintain email templates, campaign resources, and best practices for franchise partners.
- Lead training sessions and provide guidance on campaign setup and execution.
- Help franchise partners troubleshoot common platform and campaign issues, escalating technical problems when needed.
- Gather feedback from franchise partners and share platform needs and improvement ideas with Tech.
- Help franchise partners use CRM tools to improve lead follow-up, membership conversion, and member engagement.
- Track campaign results, including delivery, engagement, clicks, conversions, and other key metrics.
- Build reports showing lifecycle campaign performance and opportunities for improvement.
- Identify trends and opportunities to improve lead conversion, member engagement, reactivation, and retention.
- Share findings and recommendations with the Performance Marketing team.
- Partner with the CRO Manager to identify and test opportunities to improve conversion across relevant customer journeys.
- Work with Performance Marketing to support national membership campaigns and lifecycle goals.
- Partner with Tech on platform needs, data issues, integrations, and technical fixes.
- Keep lifecycle campaigns aligned with business priorities and the broader marketing calendar.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
