CRM / Data Platform Consultant

OnHires

3d

About The Position

The consultant will help shape the strategy, architecture, and roadmap for a new iGaming player data platform being developed as part of a next-generation MarTech product. The role calls for practical expertise in how iGaming operators manage player data, retention, segmentation, promotions, and multi-brand ecosystems. The consultant will evaluate the market and technology options, and advise on which capabilities should be developed in-house versus sourced from third-party providers.

This is a part-time, project-based advisory opportunity. The consultant will influence product direction, challenge existing ideas, and provide practical recommendations based on hands-on industry experience, while maintaining flexibility over workload.

Requirements

• Hands-on experience with iGaming CRM, Customer Data Platforms (CDP), or Player Account Management (PAM) systems.
• Strong understanding of player lifecycle management, retention, player profiles, and segmentation.
• Experience with multi-brand or cross-brand player data environments.
• Background designing or implementing player profiles, bonus targeting, promotional mechanics, game recommendations, or real-time triggers.
• Understanding of player wallets, bonus engines, reward mechanics, and promotional rules.
• Ability to assess CRM and bonus performance using data, experiments, and incremental revenue measurement.
• Knowledge of bonus abuse prevention and responsible gambling principles.
• Strong analytical and strategic thinking, with the ability to turn complex industry knowledge into clear recommendations and actionable roadmaps.
• Excellent written and verbal English communication skills.

Nice To Haves

• Experience working directly with iGaming operators.
• Experience building or selecting in-house CRM or CDP solutions.
• Familiarity with unified wallets, bonus engines, missions, tournaments, and reward systems.
• Experience with white-label or multi-market platforms, particularly in Asia or Latin America.
• Knowledge of analytics platforms such as Amplitude, Mixpanel, or PostHog.
• Experience designing control-group experiments and measuring campaign effectiveness.

Responsibilities

• Analyze iGaming CRM, CDP, and PAM solutions; identify leading providers, compare capabilities, and share industry best practices.
• Help define the vision and priorities for a unified player data platform across multiple brands.
• Assess third-party solutions, including their features, pricing, and suitability compared with in-house development.
• Develop a roadmap covering key functionalities, technical requirements, resources, priorities, and implementation timelines.
• Review and challenge product ideas and proposed solutions, providing practical recommendations based on hands-on experience.
• Advise on player segmentation, real-time triggers, bonus effectiveness, and measuring incremental revenue.
• Advise on player lifecycle management, retention, player profiles, and promotional performance.

What This Job Offers

• Job Type: Part-time
• Education Level: No Education Listed