Creator Specialist

Lucid Motors • Phoenix, AZ

3d

About The Position

Lucid Motors is seeking a platform-fluent and creatively driven Creator & Influencer Specialist to own the company’s always-on creator and influencer program. This role is the single point of accountability for the full creator ecosystem — roster development, campaign briefing, content oversight, agency management, and performance measurement — and serves as Lucid’s internal subject matter expert on influencer strategy and platform trends. This role requires both strategic thinking and hands-on execution. The Creator & Influencer Specialist operates independently, manages external agency partners, and collaborates closely with the Talent and Partnerships teams to identify cross-pillar amplification opportunities. The goal is a creator program that feels talent-led and culturally credible — not promotional. This role is ideal for someone who thrives at the intersection of culture and commerce, brings a native understanding of the creator economy, and takes pride in building programs with real cultural weight.

Requirements

• 3–5 years of experience in influencer marketing, creator programs, or branded content strategy
• Deep platform fluency across Instagram, TikTok, and YouTube; demonstrated understanding of content formats, algorithms, and performance drivers
• Proven experience writing creative briefs that balance brand requirements with creator freedom
• Experience managing an active creator roster across multiple simultaneous campaign workstreams
• Proficiency in building and maintaining performance dashboards; ability to translate data into strategic recommendations
• Experience managing external agency relationships and holding partners accountable to deliverables
• Entrepreneurial mindset; comfortable building infrastructure in an environment without established playbooks
• Bachelor's degree in Marketing, Communications, or a related field

Responsibilities

• Own and manage Lucid's creator and influencer program end-to-end, including roster strategy, tiering, briefing, content review, and performance reporting
• Develop and maintain tiered creator relationships across macro, mid-tier, and micro segments aligned to campaign objectives and audience strategy
• Write and deliver creative briefs that provide clear strategic direction while preserving creator authenticity and voice
• Coordinate with the Head of T&P on creator contract timelines, deliverables, and budget tracking
• Lead the creator and influencer strategy for competitive conquest initiatives, identifying and activating creators positioned to drive brand consideration among in-market competitive owners
• Monitor platform trends across Instagram, TikTok, and YouTube; serve as the internal expert on content formats, algorithm shifts, and what drives measurable performance
• Identify and propose creator amplification strategies that extend the reach of talent and partnership activations across T&P pillars
• Manage the day-to-day relationship with the Influencer Marketing Agency, including briefing, sourcing oversight, deliverable review, and performance accountability
• Evaluate agency output against brief quality standards and campaign KPIs; provide structured feedback to drive continuous improvement
• Build and maintain the influencer performance measurement framework; deliver regular reporting to the Head of T&P
• Translate performance data into actionable recommendations for roster development, brief optimization, and platform strategy
• Manage creator program budget tracking and reconciliation

Benefits

• medical, dental, and vision insurance
• life and disability coverage
• paid time off
• paid holidays
• 401(k) retirement plan
• Lucid’s equity program
• discretionary annual cash incentive program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level