Creator In Residence (Instagram)

HeyGen•Los Angeles, CA

4d•Hybrid

About The Position

HeyGen is hiring a Creator in Residence to own short-form Instagram content and bring consumer-grade viral instincts to the team. The role is responsible for creating content both on camera and behind it, setting the direction and reviewing Instagram series, and maintaining the creative quality bar. The Creator in Residence is the single directly responsible individual for Instagram short-form and is accountable for content performance. The role combines creative direction, on-camera talent, trend analysis, and performance ownership. The Creator in Residence develops formats and editorial calendars, appears as a recurring face of HeyGen's Instagram, and features their avatar in a daily series. They direct founders, teammates, and creators on camera, and write and direct avatar performances so the avatars come across as characters rather than product demonstrations. The position works closely with brand, product marketing, and the avatar team, with editors and producers handling execution. The Creator in Residence shapes concepts, reviews every cut, makes final creative decisions, and uses performance data to improve content. The role is hybrid in San Francisco or Los Angeles. In the first 90 days, success means launching a consistent and growing avatar daily series, measurably increasing Instagram reach and shares, establishing at least one breakout repeatable format, and helping the team identify improvements to how it evaluates creative. HeyGen offers competitive salary, equity, health coverage, and the equipment needed for the role.

Requirements

At least 3 years of experience making short-form social content, including some experience in a brand or team setting.
A portfolio showing repeated success with short-form videos that have achieved meaningful reach, on a personal or brand account.
Built an audience of 50,000 or more on Instagram, TikTok, or YouTube, or run an account that built such an audience.
Strong consumer instincts and knowledge of what content audiences share.
Strong creative judgment and ability to explain and defend creative decisions.
Experience leading a team or crew and making decisions others execute.
Deep familiarity with current social trends, sounds, formats, and hooks, with the ability to distinguish trends from fads.
On-camera ability and experience directing on-camera talent, founders, and avatars; ability to write for performance and coach performers to get effective takes.
Editing proficiency sufficient to improve content using CapCut, Premiere, or similar tools.
Ability to interpret reach, shares, saves, and retention data and adjust creative decisions accordingly.

Nice To Haves

Experience creating AI-generated or avatar-led content that holds audience attention.
Experience building a recurring series or character that attracts returning viewers.
Experience growing a brand account from zero in a crowded category.
Experience creating content for a startup, technology product, or the creator economy.

Responsibilities

Own Instagram short-form content end to end, including reels, editorial calendar, formats, cadence, creative direction, and performance.
Analyze Instagram trends, formats, sounds, pacing, and hooks, and turn them into repeatable formats while teaching the team to recognize trends.
Appear on camera as a recurring face of HeyGen's Instagram; film, host formats, react, riff, and bring personal style to content.
Direct founders, teammates, and creators on camera, and write and direct avatar performances.
Experiment on a schedule by shipping a new format each week, reviewing results, and continuing successful formats while ending unsuccessful ones.
Make final creative decisions by reviewing, revising, rejecting, or approving every piece before it ships.
Own and report on Instagram reach, shares, saves, follower growth, and other content performance, explaining why posts succeeded and adapting based on results.
Work with brand, product marketing, and the avatar team, and guide editors and producers executing the work.