Creator Development Manager, TikTok Shop

Nello•Los Angeles, CA

1d•Hybrid

About The Position

Nello is a rapidly growing wellness brand on TikTok Shop, specializing in science-backed superpowder drinks. Our primary growth engine is TikTok Shop, and we are expanding into major retailers like Target, Walmart, and Costco. We are a high-performance team seeking individuals who are driven to build something unprecedented. This role offers a unique opportunity to be at the forefront of inventing and scaling a novel creator marketing model within the burgeoning TikTok Shop ecosystem. You will join a fast-growing wellness brand during a pivotal growth phase and will be instrumental in building an ambitious creator development pipeline, a first-of-its-kind program in the industry. You will be provided with significant resources, work alongside a talented team, and have full ownership of outcomes from the outset. You will learn directly from experienced founders and develop highly sought-after TikTok Shop skills, working at the intersection of sales, creator marketing, and growth.

Requirements

1-3+ years of experience in creator/influencer program management, affiliate management, or talent development at a brand or talent agency.
Proven experience managing and developing creators or talent with measurable performance outcomes (video output, GMV, engagement, content quality).
Experience building or running creator coaching programs, content feedback systems, or structured development pipelines.
Proficiency with creator management and content tracking tools: TikTok Shop Seller Center, Growi, Trybe, Kalodata, The Daily Virals or equivalent.
AI fluent: hands-on experience with Claude, ChatGPT, Perplexity, or equivalent AI tools for workflow automation, content analysis, and performance reporting.
Strong Excel and PowerPoint skills — able to build performance dashboards and present creator program results to leadership.
Exceptional written and verbal communication — able to give clear, constructive creative feedback to creators at all levels.
Based in or willing to relocate to Los Angeles, CA (preferred).

Nice To Haves

TikTok Shop affiliate management experience — direct familiarity with GMV tracking, commission structures, and posting requirements.
TikTok-native content knowledge: strong understanding of what performs on the FYP, trending formats, hook writing, and creator coaching for short-form video; personal creator side experience is a big plus.
Experience with Claude Cowork, Notion AI, or similar AI-powered collaboration tools.
Talent management experience at a TikTok-focused agency or brand-side influencer partnerships role.
Experience running coaching groups, creator workshops, or structured content feedback programs.
Background in consumer brand, wellness, or DTC e-commerce.
Existing network of TikTok creators, affiliates, or talent managers.

Responsibilities

Coordinate with and support 5-10 commission-based Account Managers (AMs) in TikTok discovery.
Run weekly pipeline reviews with AMs: calls booked, conversion rate, affiliates recruited, GMV generated.
Help track team KPIs weekly: creator recruits, video count, incremental GMV, affiliate retention.
Provide initial guidance to AMs to ensure they are recruiting creators tightly aligned to Nello’s ICP (female 18–35) and expansion segments (female 35+, Spanish-speaking, male 18–25).
Own the internal creator development program thereafter; placing them into coaching groups, and checking in 1:1 weekly with them to make sure they are producing content and providing data-driven insights and feedback on their content to make sure they are achieving KPIs.
Refine creator briefing, retainer negotiation, and posting requirement frameworks on an ongoing basis.
Manage the coaching group program: content coaching, pipeline accountability, and performance feedback.
Help manage and improve the system for the creator CRM: pipeline tracking, affiliate GMV attribution, AM performance, internal creator development program.
Produce weekly and monthly reports on team performance for the TikTok Shop team and senior leadership.
Use AI tools to automate reporting, draft outreach templates, identify high-performing creators, and surface insights.
Collaborate with TikTok Shop team on prize campaign design, affiliate briefing, and creator incentive structure.
Partner with the Brand Influencer team to align creator pipeline and campaign strategy.
Work with agency partners on creator sourcing and campaign execution.
Collaborate with founders and leadership on big-swing initiatives: brand collabs, bus tours, influencer events.
Represent the creator development program in internal reviews and cross-functional planning.