Creative Strategy Analyst

Smadex SLU • London, CA

3d • Hybrid

About The Position

SMADEX is a Barcelona-born Demand Side Platform serving clients across America, Europe, and Asia. The Creative Strategy Analyst bridges creative development and campaign performance for high-value advertisers, working across Account Management, Creative Development, and Ad Operations. The role owns the creative narrative for clients by explaining not only which creatives perform, but why they work and how to scale those learnings across accounts.

The analyst develops creative insights and recommendations for gaming and non-gaming clients, supports client-facing creative discussions, and helps coordinate creative workflows and execution. The role also creates and maintains shared creative knowledge, playbooks, and best practices, and trains Account Managers to communicate creative insights effectively. The position follows a hybrid model: three days per week at a co-working space and two days working from home.

Requirements

• 3–5 years of experience in mobile advertising, creative strategy, or performance marketing.
• Deep understanding of creative formats across UA, retargeting, and CTV.
• Experience translating creative performance data into strategic recommendations.
• Track record of working cross-functionally in fast-paced environments.
• Strong presentation skills and ability to influence without direct authority.
• Must have a valid permit to work; visa sponsorship is not provided.

Nice To Haves

• Experience with programmatic advertising platforms.
• Gaming industry knowledge, especially mid-core and casual games.
• Familiarity with creative production workflows and timelines.
• Data visualization skills.

Responsibilities

• Analyze creative performance data to identify patterns and develop actionable recommendations for gaming and non-gaming clients.
• Build structured, client-facing creative proposals that connect performance data to strategic direction.
• Partner with Product on creative tools.
• Develop creative playbooks and best practices for user acquisition (UA), retargeting, and connected TV (CTV) campaigns.
• Coordinate across Account Management, Creative Development, and Ad Operations teams.
• Define workflows and handoffs to reduce creative bottlenecks and accelerate time-to-launch.
• Lead creative briefings and align client objectives with creative execution.
• Handle ticketing and communication with Creative Designers.
• Support Account Managers in high-stakes creative conversations with clients.
• Present creative performance reviews and strategic recommendations to client stakeholders.
• Identify creative optimization opportunities that can expand wallet share.
• Participate in joint business plans (JBPs) and quarterly business reviews (QBRs) as a creative expert.
• Build and maintain a creative performance repository accessible across teams.
• Lead quarterly internal and external creative performance reviews to surface trends and winning strategies.
• Train Account Managers on creative best practices and presenting creative insights to clients.

Benefits

• Competitive remuneration.
• Health insurance.
• Learning and training opportunities for career growth.
• Opportunity to travel to the Barcelona headquarters for collaboration and team-building activities.
• Exposure to leading global app publishers and media partners in the digital advertising industry.
• Hybrid work model: three days per week at a co-working space and two days from home.
• Opportunity to join a highly motivated, young team at a leading, fast-growing, innovative company.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed