Creative Strategist

DealMaker

80d•$80,000 - $90,000•Hybrid

About The Position

DealMaker is a fast-growing fintech company revolutionizing the capital markets ecosystem with a mission to make online capital raising mainstream. We empower founders, CEOs, and operators to raise capital digitally, both from their own communities and through strategically marketed campaigns. No other platform provides an end-to-end solution like ours—and our track record speaks for itself, with over $2B raised across 1,000+ campaigns. We power the largest online capital raises for customers like EnergyX ($88M), Green Bay Packers ($65M), Miso Robotics ($72M+), Monogram Orthopaedics (Nasdaq:MGRM) and many others, with 3 IPOs in the past year alone. We are quickly expanding our horizons and are seeking talented team members to join us on our journey to transform the global capital market. This is not a traditional creative role. We’re looking for a performance-driven Creative Strategist who can combine storytelling, data, and experimentation to drive measurable business outcomes. You’ll own creative strategy across campaigns, from concept to performance, and play a key role in scaling how we produce and optimize creative. You’ll also leverage AI as a tool to move faster, test more, and improve output, but first and foremost, you are a strong creative thinker grounded in performance marketing.

Requirements

Proven experience in creative strategy, ideally in performance marketing or DTC environments
Strong portfolio demonstrating creative work tied to performance outcomes (e.g., ROAS, CTR, conversions)
Strong business and market curiosity, with a natural interest in how companies grow, invest, acquire customers, and drive revenue, and a habit of staying up to date on trends across marketing, consumer behavior, and emerging industries.
Ability to think across the full funnel, not just top-of-funnel creative
Strong copy and concept development skills
Excellent communication and ability to present to internal and external stakeholders
A problem-solver mindset with the ability to operate in fast-paced, evolving environments
Experience using AI tools (e.g., Claude, Zapier etc.) to enhance creative workflows
Curiosity and willingness to experiment with new tools and approaches
Ability to identify opportunities where AI can improve speed, scale, or quality

Nice To Haves

Experience building or contributing to AI-driven workflows or automations
Familiarity with tools like Zapier, Make, or similar platforms
Experience training or enabling teams on new tools or processes

Responsibilities

Develop creative strategies and campaign concepts grounded in audience insight and performance goals
Write clear, testable creative briefs that drive measurable results
Lead creative across key channels (paid social, landing pages, email)
Translate data into actionable creative direction and iterate based on performance
Analyze performance metrics (CTR, CVR, ROAS, etc.) to inform creative decisions
Design and execute A/B tests to continuously improve outcomes
Connect top-of-funnel creative performance to deeper funnel metrics (conversion, revenue)
Identify patterns in performance data and translate them into scalable creative insights
Use AI tools to accelerate research, ideation, testing, and production
Experiment with AI-driven workflows to increase creative output and speed
Identify opportunities to streamline creative processes using automation and tooling
Contribute to building repeatable workflows the broader team can adopt
Act as the creative lead for assigned clients and campaigns
Present and defend creative strategy with confidence and clarity
Provide strategic guidance on messaging, positioning, and creative direction
Ensure all deliverables meet a high bar for quality and performance
Own creative timelines and deliverables across multiple campaigns
Collaborate cross-functionally with paid media, production, and retention teams
Identify risks early and proactively drive solutions
Help improve internal creative processes and team efficiency