Creative Strategist (Freelance)

Everist•Toronto, ON

80d•Hybrid

About The Position

The Creative Strategist is the newest addition to our growing team — helping to shape how Everist shows up across our digital channels by bringing our brand voice, visuals, and mission to life through thoughtful, creative storytelling. You’ll be an integral part of concepting, producing, and publishing content that drives awareness, engagement, and conversion, primarily across Instagram, TikTok, and other emerging platforms. You’ll collaborate closely with the Brand and Growth teams to create content that not only looks beautiful but also performs, using insights to refine ideas and continually improve. This is a highly creative, hands-on role ideal for someone who loves to create and edit content, stay ahead of trends, and tell stories that connect. Please note this role will start as an hourly freelance arrangement (~20 hours a week), with the opportunity to move into a full-time position over time. Tuesdays are our in-person collaboration days: time to connect, create, and move ideas forward together.

Requirements

1+ years in content creation, social media, or digital marketing (beauty, wellness, or CPG preferred).
Proven track record creating high-performing Instagram and TikTok content
Strong visual storyteller with a sharp eye for brand, tone, and aesthetics.
Hands-on experience shooting and editing short-form video (CapCut, Adobe, Canva, or similar).
Comfortable on camera and confident in creating authentic, engaging content.
Highly organized, proactive, and energized by testing, learning, and staying ahead of trends.

Responsibilities

Strategize, plan, and produce engaging static and video content (Reels, TikToks, photography, graphics, educational content, etc.) that align with Everist’s brand identity and marketing objectives.
Support in developing and executing content strategies to grow awareness and engagement on social channels, primarily Instagram and TikTok.
Research, propose and create engaging paid ad concepts, closely measuring performance and iterating on winners
Concept, capture and edit engaging Everist team content, helping share a behind the scenes look at building the Everist brand
Concept, capture and edit Everist founder content, working closely with the founders to storytell our unique point of view on beauty
Manage social content schedule, maintaining regular posting schedule in coordination with the broader marketing calendar.
Stay ahead of platform and cultural trends, identifying opportunities to integrate them into content in a brand-appropriate way.
Collaborate cross-functionally with creative, brand, and growth teams to ensure content consistency and impact across touchpoints.
Participate in creative brainstorms and campaign concepting sessions, bringing fresh, trend-informed ideas to the table.
Track and analyze content performance to identify learnings and opportunities for optimization.
Be comfortable both behind the camera (shooting, editing, planning) and in front of it for organic, authentic content.