Creative Strategist

Truly Free•Traverse City, MI

12d•Remote

About The Position

We are seeking a performance-driven Creative Strategist to lead the development, execution, and optimization of data-informed marketing campaigns that drive customer acquisition, revenue growth, and brand expansion for our DTC brand. This role blends creative ideation with performance marketing strategy, creator ecosystem management, content licensing, and cross-channel asset development. The Creative Strategist serves as the primary creative point of contact for paid acquisition efforts, ensuring scalable, high-converting assets across Meta and emerging growth channels. The ideal candidate combines deep consumer psychology, storytelling expertise, and testing rigor with strong operational ownership to support aggressive performance goals.

Requirements

3–5 years of experience in creative strategy, performance marketing, or brand advertising (preferably in a DTC or eCommerce environment)
Proven track record of creating performance-driven marketing campaigns with measurable ROI
Strong understanding of consumer psychology, storytelling, and the digital funnel
Comfortable interpreting data and translating insights into creative direction
Experience working closely with media buyers, content creators, and production teams
Exceptional communication and presentation skills

Nice To Haves

Proficiency with tools like Google Analytics, Meta Ads Manager, TikTok Creative Center, and similar platforms is a plus
Experience with A/B testing and rapid iteration in a fast-paced environment
Strong portfolio showcasing successful DTC or eCommerce campaigns
Familiarity with tools such as Figma, Notion, Airtable, Monday.com, Wrike, or similar project management and collaboration platforms
Background in copywriting, branding, or visual storytelling
Experience managing creator partnerships, including briefing, performance feedback, and asset optimization
Experience negotiating usage rights, licensing agreements, or whitelisting partnerships for paid media
Familiarity with cross-platform creative adaptation across Meta, TikTok, YouTube, and emerging acquisition channels

Responsibilities

Generate high-impact creative concepts and campaign ideas for paid social and digital acquisition channels
Develop performance-driven messaging frameworks aligned with funnel stage (awareness, consideration, conversion, retention)
Frame creative around customer pain points, emotional triggers, objections, and urgency-based storytelling
Translate performance insights into new creative hypotheses and scalable testing roadmaps
Write and refine scroll-stopping hooks, UGC scripts, influencer scripts, and founder-led narratives
Develop Problem–Solution–Transformation story arcs
Craft compelling CTAs and headlines optimized for click-through and conversion
Tailor messaging to specific audience segments (e.g., toxin-conscious parents, eco-focused households, first-time buyers)
Build and manage creative testing matrices (hooks, formats, CTAs, lengths, offers)
Collaborate closely with media buyers to assess creative performance and iterate based on data
Identify creative fatigue and proactively initiate refresh concepts
Translate performance metrics into actionable creative pivots
Own end-to-end creator communication from outreach and onboarding to feedback and final approvals
Develop tailored creative briefs aligned with platform-native best practices and testing hypotheses
Manage contracts, usage rights, licensing terms, and documentation
Coordinate with finance to ensure timely and accurate creator payments
Oversee whitelisting partnerships and optimize creator assets for paid performance
Identify high-performing organic TikTok content aligned with brand messaging and audience resonance
Negotiate licensing agreements and paid usage rights
Repurpose licensed content into Meta-native paid acquisition assets
Test cross-platform creative portability to drive efficient customer acquisition
Serve as creative point of contact for external growth partners
Develop creative assets tailored to each partner platform’s format and audience
Translate performance messaging into channel-specific acquisition campaigns
Support additional revenue streams through strategic creative execution
Partner with growth marketers, media buyers, designers, video editors, and content creators to bring campaign ideas to life
Act as the creative voice in weekly media and growth syncs
Provide performance insights and recommend forward-looking creative direction
Develop scalable content strategies aligned with brand voice and customer psychology
Stay current on best practices across Meta, TikTok, YouTube, and emerging acquisition channels
Monitor competitor activity and evolving DTC creative trends
Review final paid assets for brand alignment, messaging clarity, and performance strength
Ensure consistency with Truly Free’s mission (non-toxic, refillable, family-safe positioning)
Deliver clear, actionable feedback to maintain creative excellence and production velocity
Own and maintain the paid creative production pipeline
Manage workflows and project timelines using Wrike and other project management tools
Coordinate creators, editors, and internal stakeholders to ensure timely asset delivery
Align creative output with media buying forecasts and scaling requirements
Maintain visibility across campaign status, dependencies, and deadlines