Creative Strategist (Performance Marketing) Remote in Austin Texas

PetLabCo.•Austin, TX

17d•$75,000 - $110,000•Hybrid

About The Position

PetLab Co. is a world leader in the DTC pet supplement market with a 9-figure revenue, profitable and rapidly growing globally. In the world of performance marketing, a Creative Strategist is the bridge between the Media Buying team (the numbers) and the Creative team (the visuals). This role is a data-driven storyteller, ensuring that every pixel and word in an ad is designed to convert, based on actual performance data. This role sits at the intersection of creative thinking, data analysis, and growth marketing. You’ll partner closely with our Paid Media, Video Producers, Organic Social, and Influencer teams to develop high-performing ad creatives that scale customer acquisition and revenue. The Director of Creative Strategy is seeking a senior-level creative thinker who is obsessed with direct response, passionate about performance, and knows how to lead content strategy that scales. You’ll be a core strategic partner to our paid, organic, and influencer teams, with a direct impact on how we acquire and retain customers. If you live and breathe performance creative and want to help shape the future of a 9-figure DTC business, let’s talk.

Requirements

3+ years of experience in creative strategy or performance creative roles
Experience working in high-growth, paid social-led DTC brands
Deep expertise in Meta and TikTok advertising ecosystems
Strong analytical skills and the ability to interpret performance data to inform creative decisions
A portfolio of direct-response ad concepts, scripts, or campaigns that delivered measurable results
A proven track record of driving revenue growth through paid creative
Experience briefing or directing creators, influencers, or UGC production
Strong understanding of performance marketing metrics (ROAS, CPA, CTR, Hook Rate, etc.)
Excellent communication skills — able to present insights and defend creative decisions with data
Must be based in the Austin metropolitan area or nearby to support regular in-person collaboration.

Responsibilities

Analyze performance metrics such as Hook Rate, Hold Rate, CTR, CPA, and ROAS.
Identify winning creative patterns (e.g., UGC "vlogger" style vs. highly produced brand content).
Conduct creative audits to identify which customer pain points resonate most with audiences.
Translate performance data into clear creative insights and opportunities.
Develop concepts and create the "big idea" for campaigns and ad series.
Write direct-response scripts using proven frameworks like AIDA.
Write high-impact hooks, body copy, and calls-to-action designed to drive conversions.
Storyboard content to ensure something visually engaging happens every 2-3 seconds to maintain retention.
Develop creative angles aligned with DTC customer journeys and content funnels.
Generate large volumes of structured creative tests designed to scale winning concepts.
Brief UGC creators and influencers, including hooks to film, key talking points, and specific B-roll shots.
Provide detailed production briefs for editors and creators.
Review and provide feedback on drafts from editors and creators.
Ensure text overlays, pacing, and visual storytelling align with performance best practices.
Maintain a library of high-performing assets and reusable footage.
Design and manage the creative testing roadmap for paid channels.
Design structured A/B tests that isolate one variable at a time.
Iterate on winning ads by refining hooks, pacing, messaging, or visuals.
Identify drop-off points in videos and optimize content accordingly.
Conduct competitor and market research to stay on top of emerging creative trends.
Ensure PetLab’s ads remain native to each platform’s.