Creative Strategist - Paid Social (Ecommerce)

Brick.

81d

About The Position

The Performance Creative Strategist leads creative strategy for a portfolio of ecommerce clients within their pod. You drive advertising performance through data-informed creative direction — bridging the gap between paid media insights and high-converting creative execution. You own the full creative lifecycle, from ideation and briefing through to delivery and optimization, and you are ultimately accountable for the creative performance of your accounts. You will be measured against the following KPIs on an ongoing basis: Hit Rate: Target 100% | Green: 20%+ | Red: <80% Revision Rate: Target 100% | Green: <10% | Red: >10% On Time Delivery: Target 100% | Green: 95%+ | Red: <95% Error Rate: Target 0% | Green: <0.05% | Red: >0.05% In addition, you will be expected to develop a comprehensive creative testing framework for the DTC brands in your pod.

Requirements

Proven experience developing and executing paid social creative strategy, ideally in a DTC or ecommerce agency environment
Strong working knowledge of media buying across platforms, including Facebook/Instagram and TikTok — hands-on experience preferred
Analytical mindset with the ability to interpret performance data and translate it into clear creative decisions
Excellent written and verbal communication skills; able to present confidently to clients and brief internal teams with precision
Experience directing UGC creators and managing creator relationships
Basic graphic design and/or video editing skills
Strong financial literacy, including understanding of budgets, ROAS, and the relationship between spend and return
Highly organized with the ability to manage multiple client accounts and campaigns simultaneously
Obsessive attention to detail — you triple-check before submitting
Impeccable written and spoken English

Responsibilities

Lead creative direction and strategy for all clients within your pod, serving as the primary creative voice on accounts
Develop and continually optimize each client's overarching creative strategy to drive brand growth and ad performance
Own creative brainstorming sessions, creative kickoffs, and the end-to-end creative brief process
Craft and present creative roadmaps to the team, including clear hypotheses, testing frameworks, and performance expectations
Analyze creative performance data from platforms including Facebook Ads Manager, TikTok, Google, and others — translating results into actionable decisions
Develop creative hypotheses and structured tests to move the needle on KPIs including CVR, CTR, ROAS, and brand awareness
Serve as the client-facing lead for all things creative: status updates, feedback requests, strategic direction, and scope discussions
Host client-facing meetings to gauge feedback, align on upcoming campaigns, and review performance against goals
Pitch new creative concepts to clients, articulating the strategic rationale and expected impact clearly
Hold clients accountable to agreed timelines and budgets; adjust or close strategies that are not meeting expectations
Know each client's brand guide inside and out
Provide clear, actionable feedback to designers, video editors, and content creators to ensure creative quality meets the brief
Delegate creative requests to the appropriate team members and manage project timelines from inception to delivery
Partner closely with the in-house paid media team to ensure creative strategy is fully aligned with media buying decisions
Source and negotiate with UGC creators; manage each project from shipment through to final creative delivery
Write direct response scripts and consumer-centric copy for ads across platforms
Monitor market, industry, and platform trends to inform creative strategy and stay ahead of shifts
Conduct comprehensive market research on customer demographics for each client
Contribute to the ongoing improvement of Brick's Creative Playbook
Maintain a regular flow of fresh creative to keep client ad accounts healthy and testing velocity high