Creative Strategist / Direct Response Copywriter · Freelance · 100% Remote · 35+ hrs/week

Time to hire

7d • Remote

About The Position

Purefemm is a rapidly growing direct-response brand in women's health, specializing in supplements for women undergoing menopause. The company is scaling significantly in the DACH (Europe) market via Meta Ads and a fully direct-response-driven funnel. This role is for an experienced Direct Response operator who can independently produce winning concepts, understands performance data, manages video production workflows, and scales creative output without compromising quality. The position is akin to an in-house Creative Director for Meta performance creative, owning a core part of the creative engine from research and hook development to scripting, editor briefs, iterations, and launch-ready assets. The role involves adapting the existing Direct Response playbook for the US market, with a planned launch in Q1 2027, offering an opportunity to be involved from the beginning and shape the creative strategy for this significant growth initiative.

Requirements

• Minimum 2 years of Direct Response copywriting or performance creative experience in DTC e-commerce.
• Strong English Direct Response copywriting skills for the US launch.
• Proven track record with Meta performance creatives.
• At least €100k in cumulative Meta spend behind creatives you personally wrote or developed, with validated winners (evidence required).
• Experience working with a brand doing at least 7 figures in annual revenue, ideally 8 figures.
• Hands-on understanding of Meta Ads performance metrics.
• Ability to read creative performance and turn data into new concepts.
• High output capacity: 15–25+ scripts per week without quality falling apart.
• AI-native workflow, ideally with strong experience using Claude.
• Experience managing or briefing video editors.
• Briefs are clear enough that editors can execute them without endless back-and-forth.
• Highly self-directed, structured, and comfortable working without micromanagement.
• Availability of 35+ hours per week.

Nice To Haves

• Health, supplements, or beauty brand experience.
• Experience marketing to women 40+.
• VSL, advertorial, or quiz-funnel copywriting experience.
• Familiarity with the DTC e-commerce stack: Shopify, Klaviyo, Quiz funnels, Subscriptions.
• CRO / frontend experience with tools such as Replo or Shopify Sections.
• Awareness of DACH compliance requirements (HCVO / LMIV) for supplement copy.

Responsibilities

• Develop hooks, scripts, VSLs, advertorials, PDP copy, and other conversion-focused assets for Meta campaigns.
• Produce 15–25+ ad scripts per week while maintaining a high quality bar.
• Identify winning concepts from live performance data and develop new iterations, angles, hooks, and formats around them.
• Conduct weekly swipe-file and competitor research across both DACH and US markets.
• Turn research and customer insights into concepts that are built to perform.
• Analyze performance using Rule1, Triple Whale, and Meta Ads Manager.
• Read spend, ROAS, hook-level performance, fatigue, and creative trends.
• Identify winning creatives and understand why they are winning.
• Spot ad fatigue early and develop fresh iterations before performance drops.
• Translate media-buying data directly into the next round of creative.
• Create clear, execution-ready briefs for the video editing team.
• Review creative quality and give direct feedback to editors.
• Keep editors supplied with a consistent pipeline of high-quality briefs.
• Manage iteration cycles from the first concept through to the final launch-ready asset.
• Ensure winning ideas are turned into new iterations quickly.
• Utilize AI (especially Claude) for research, hook ideation, angle development, copy iteration, competitive analysis, and creative variation.
• Understand how the entire customer journey connects and think beyond the ad itself, including message match, offer positioning, quiz funnels, post-purchase messaging, email flows, backend monetization, and full-funnel creative consistency.
• Adapt proven DACH concepts for US consumers.
• Build English-language angles and hooks for the US market.
• Research the US menopause and women’s health market.
• Develop the first US winning concepts.
• Help establish the creative testing system for the US launch.

Benefits

• 100% Remote. Work from anywhere.
• Freelance engagement designed for long-term collaboration.
• Fixed Retainer + Performance Share (fixed monthly retainer plus performance-based upside).
• Direct Access to the Numbers (spend, ROAS, creative-level performance, hook-level performance, winners, fatigue, iteration results).
• Real Impact on Revenue, Creative strategy, Testing velocity, Funnel performance, Team processes, International expansion.
• Direct Collaboration With Leadership (Founder and Head of Growth).

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed