Creative & Social Strategy, Senior Manager

Sundae Creative • Montreal, QC

24d • $80,000 - $90,000 • Hybrid

About The Position

Sundae Creative is a leading brand communications agency specializing in public relations, influencer marketing, social storytelling, and experiential brand experiences. With offices in Montreal and Toronto, we partner with category-defining brands across North America, particularly in beauty, fashion, lifestyle, and consumer sectors. We’re known for blending sharp strategy with culturally relevant creativeL combining the credibility of traditional PR with the speed and inventiveness of modern digital channels. Our teams are organized by expertise, allowing us to move fast, think smarter, and deliver integrated campaigns that spark conversation, build influence, and drive real impact.

Now part of the Dulcedo Group, Sundae Creative operates within a broader ecosystem of talent and innovation, while keeping the agility and hands-on approach of a boutique agency. We take our work seriously, but not ourselves - curiosity, collaboration, and great ideas lead the way here! Joining Sundae means stepping into a high-performance, people-first environment where growth is encouraged, voices are heard, and ambition is supported. We care deeply about our clients, our culture, and the people behind the work, and we’re excited to build what’s next together!

The opportunity:
We are seeking a Creative & Social Strategy Senior Manager to lead the creative vision and strategic direction of our Creative & Social practice. This is a senior leadership position responsible for shaping content ecosystems across a portfolio of clients and elevating the quality, consistency, and performance of all social output.
In this role, you will define and drive the creative direction from concept to execution, ensuring all content is platform-native, insight-driven, and aligned with client objectives. You will oversee content development, lead production, and act as a key strategic partner in client relationships.
You will be supported by two Social Media Coordinators who manage day-to-day execution, community management, and editorial planning, allowing you to focus on high-level creative leadership, strategic thinking, and innovation.

Requirements

• 5–8 years of experience in social media, content strategy, or creative direction — agency experience strongly preferred
• A strong, distinctive aesthetic eye and proven ability to art-direct photo and video content
• Deep fluency in UGC and AGC content — you know the difference between editorial and native, and can direct both
• Experience managing multiple brand mandates simultaneously, with a different creative voice for each
• Comfortable owning client relationships and presenting creative work to senior stakeholders
• Confident with production: shoot coordination, photographer briefing, timeline management, and hard cost awareness
• Data-informed — you use performance insights to evolve creative, not just report numbers
• Deep platform expertise across TikTok, Meta (Instagram & Facebook), Pinterest, and YouTube — you know each platform’s nuances, formats, and what makes content perform natively
• Experience or comfort working collaboratively with paid media partners to align organic content with paid amplification strategies
• Bilingual (French/English) is a strong asset in our Montréal market

Responsibilities

• Lead the development of social media and content strategies aligned with client business objectives
• Translate insights, trends, and performance data into clear creative direction and campaign concepts
• Own the creative direction across a multi-client portfolio, ensuring strong brand storytelling and platform relevance
• Develop content pillars, campaign ideas, and platform-specific approaches tailored to each client
• Direct content production, including shoot planning, creator briefing, and collaboration with designers, videographers, and influencers
• Oversee content calendars and execution, ensuring quality, consistency, and alignment with strategy
• Lead performance tracking and translate results into actionable optimizations and improvements
• Present strategies, creative concepts, and performance insights confidently to clients, acting as a senior advisor
• Identify opportunities for innovation, new platforms, and expansion of social mandates
• Mentor and guide Social Media Coordinators while maintaining oversight across all active client work

Benefits

• Time Off: Unlock unlimited paid vacation after one year, supported by trust, accountability, and alignment with team needs. Before one year, vacation is accrued at the standard two-week annual entitlement.
• Summer Hours: Enjoy early Fridays year-round, with work wrapping up at 2PM every Friday.
• Holiday Closure: Office closure every year between Christmas and New Year’s, so you can fully unplug and spend time with loved ones.
• Comprehensive Insurance: Full medical, dental, and vision coverage for you and your loved ones, available after just one month.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1-10 employees