Creative Strategy Senior Manager

Verizon•New York, NY

1d•Hybrid

About The Position

The Creative Strategy organization leads end-to-end marketing strategy, creative comms development and execution across the Central Marketing Organization (CMO). This role will sit on the Creative Marketing team, which is responsible for delivering best-in-class, integrated creative across all consumer touch points. We are looking for a Creative Strategy Sr. Manager to support consumer and brand national campaigns. Your work will involve collaborating with internal cross-functional teams to understand and inform business and strategic objectives to effectively manage the creative process and output, from creative briefing, to development, to production, with attentive project management throughout. You will also be working very closely with and managing external agency partners to bring holistic creative campaigns to life.

Requirements

Bachelor's degree or four or more years of work experience.
Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
Experience working in a highly matrixed organization, or ad agency experience.
Experience with creative development across channels - TVC, OLV, Audio, Digital, Social, OOH, etc.

Nice To Haves

Ability to work independently and collaboratively, with a positive attitude and strong work ethic.
Excellent project management skills developed in a fast-paced and dynamic environment, with the ability to manage multiple priorities simultaneously.
Confident written and verbal communication skills, with the ability to effectively interface with peers and more senior teammates.
A passion for creativity and advertising.

Responsibilities

Driving the day-to-day development and execution of creative deliverables/initiatives including: TVC/OLV, Audio, OOH, Print, OLA, Social, Experiential support, alongside a holistic Campaign Toolkit.
Reviewing all creative assets and providing strategic recommendations to enhance the work, while ensuring adherence to brand standards and channel best practices.
Delivering clear and insightful direction and guidance to internal creative teams and external agencies throughout the entire creative process.
Facilitating the intake and collection of cross-organizational inputs into creative work and helping drive creative development against key review checkpoints.
Working closely with Media teams, both internal and external, to ensure all deliverables are accurately developed and trafficked according to media plans.
Researching category, competitive, audience and cultural trends to support creative strategy and inform execution.
Managing, developing and overseeing timelines and budgetary documents to ensure all creative work is developed in a fiscally sound and timely manner, with the ability to pivot as needed.