Creative Services Lead

Northern Lights Candles•Town of Wellsville, NY

114d•$22 - $25•Hybrid

About The Position

The Creative Services Lead will be responsible for overseeing the design and content management of original, artistic, and campaign-based content across physical and digital media. This role involves ensuring visual continuity of brand assets, creating innovative content, and collaborating with various departments like Sales, Legal, and IT to ensure projects are delivered within budget and timeline while maintaining compliance. The lead will also manage creative team members, coordinate photoshoots, and oversee print production.

Requirements

BA/BFA or equivalent experience required
5+ Years Experience in Art Direction, Graphic Design or related field
Excellent computer skills using email, Microsoft Office, project management software and virtual communication platforms
Demonstrated competency in Adobe CC Suite
Proficiency using a DSLR camera with editing skills; Photo-staging skills required
Excellent verbal and written communication skills including grammar and proofreading
Must have high color sensitivity
Must be creative, detail oriented, and highly organized with a problem solver mindset
Must be a tenacious question asker who does not wait for information
Professional, career oriented and self-motivated
Experience in the print production process
Strong portfolio demonstrating knowledge of composition, layout, typography and branding
Must be able to lift up to 35 lbs
Must be able to stand and remain on feet for extended periods of time during occasional photo shoots and tradeshow set-ups.

Nice To Haves

Management experience a plus
Visual Merchandising experience a plus
Willingness to attend company functions, tradeshows and events as needed including occasional weekends & travel opportunities

Responsibilities

Critique and provide direction to internal copywriters, photographers, and graphic designers in the design of original, artistic, and campaign-based content for use across physical and digital media.
Follow established guidelines to ensure visual continuity of brand assets across platforms.
Create fresh and innovative content that enhances the stand-out product designs NL is known for in the market.
Work with Sales to design effective and visually appealing solutions for selling tools.
Ensure projects are delivered within requested budget, timeline, and design limitations.
Lead and plan on and off-site photoshoots with regard to scheduling, prop procurement, budget, and design direction.
Work alongside Legal and IT to ensure content being published is compliant.
Ensure compliant management of Personally Identifiable Information (PII) on email platforms.
Work alongside internal departments in the tracking, publishing, and continuity of product information across internal and external platforms.
Develop engaging and on-brand selling features and copy for upcoming launches with product information provided by the Product Development teams and marketing insight.
Oversee department-related project management software is utilized to track progress, milestones, and deadlines, ensuring the most up-to-date information is clearly communicated to internal stakeholders.
Anticipate and coordinate refresh and reconfigure of company websites home and product pages.
Research and report on competitor’s visual communication strategies and market trends.
Assign each task among Graphic Designers using project management software to ensure project details and timelines are met.
Establish project scope and priority of assigned tasks/projects among graphic designers.
Communicate with print vendors to deliver print-ready assets and oversee the production and quality of print materials.
Manage the organization and fulfillment of photography requests for the Sample image database, ARC, and D365.
Manage scheduling of the photo studio.
Train team members on proper digital content access, organization, and usage.
Grow a team of creatives and perpetuate an environment of artistic growth within a collaborative environment.