Creative Operations Manager

Rhodes Enterprises•McAllen, TX

2d•Onsite

About The Position

The Creative Operations Manager serves as the central point of entry for the brand team and oversees work from intake through approval. The role establishes consistent request and briefing standards, prioritizes work against team capacity, and improves creative throughput, turnaround time, and quality. It owns the creative calendar and work management system, coordinates internal team members and external freelancers, and maintains quality control before internal or executive review. The manager owns the digital asset management system, template governance, and self-serve platform, ensuring current approved assets are accessible and outdated assets are retired. The role also writes, edits, and proofreads brand, community, and sales copy for Rhodes and Esperanza Homes, confirming product details with Sales or Operations before release. It reports on operational performance and coordinates daily workloads with the Production Designer and Brand Multi-Media Producer. The position reports to the corporate office daily. It has no supervisory responsibilities.

Requirements

Bachelor's degree in Marketing, Communications, Project Management, Business, or a related field, or equivalent experience.
At least 3 years of experience in creative operations, traffic management, project management, or marketing operations.
Demonstrated experience owning a workflow or process end to end, including holding others across departments to deadlines.
Experience with creative work management or project management platforms such as ClickUp, Asana, Workfront, Monday, or similar.
Process-oriented and detail-driven, with the ability to follow up persistently across internal teams and external partners.
Working knowledge of creative production sufficient to make sound quality-control judgments.
Strong writing, editing, and proofreading skills.
Ability to report to the corporate office daily and adhere to the schedule.
Ability to coordinate work across team members and partners, use a computer or electronic device, communicate face-to-face, sit or stand for long periods and move around the work environment as needed, and operate a motor vehicle.

Nice To Haves

ClickUp experience is strongly preferred.
Experience with digital asset management systems is strongly preferred.
A portfolio of marketing, real estate, or homebuilding copy is preferred.
Experience coordinating external agency, freelance, or vendor deliverables is preferred.
Bilingual English/Spanish skills are preferred.

Responsibilities

Own the creative request intake process, including the request form, required brief fields, and standards for returning incomplete requests.
Publish and maintain service tiers by request type, including exception paths and named approvers for rush work.
Triage and prioritize incoming work from Sales, Operations, Land, Marketing Operations, and leadership against capacity.
Escalate capacity and priority conflicts to the Senior Brand Manager.
Own the master creative calendar and assign, schedule, and track work across the team.
Maintain the launch dependency map with Marketing Operations and schedule deliverables backward from go-live dates.
Track at-risk deliverables and escalate risks before deadlines are affected.
Administer the creative work management system as the single source of truth for brand work in progress.
Build and manage the freelance bench for overflow capacity, including onboarding, specifications, and quality standards.
Quality-control work against the brief and brand standards before internal or executive review.
Maintain and enforce the quality-control checklist, including brand attribution, tagline usage, disclaimers, and entity naming.
Route assets to Sales or Operations for product-accuracy confirmation before release.
Review agency and freelance deliverables to the same standards as in-house work.
Own digital asset management taxonomy, metadata, rights and usage tracking, versioning, and retirement of outdated assets.
Ensure team, sales, and partner access to current approved assets.
Own template governance across the launch template set and expand self-serve templates to reduce custom request volume.
Administer the self-serve platform, including access, permissions, publishing, updates, usage monitoring, and requester training.
Write, edit, and proofread copy for brand, community, and sales materials in the Rhodes and Esperanza Homes brand voice.
Apply the brand voice and messaging guide, including approved community descriptions, product naming, boilerplate language, and disclaimers.
Confirm pricing, incentives, features, and plan details with Sales or Operations before copy is released.
Build approved messaging blocks for self-serve templates and brief agency and freelance writers to the same standard.
Report monthly on throughput, cycle time, revision rounds, and volume by requester.
Provide operational data for agency and freelance performance reviews.
Coordinate day-to-day workload and scheduling with the Production Designer and Brand Multi-Media Producer.
Demonstrate Rhodes Core Values and team characteristics, including integrity, teamwork, continuous improvement, customer experience, community leadership, accountability, adaptability, receptiveness to feedback, and cross-departmental collaboration.
Report to the corporate office daily and adhere to the schedule.
Coordinate work across team members and partners daily and provide guidance as needed.
Access, input, and retrieve information from a computer or electronic device; communicate face-to-face with customers, coworkers, and the manager; sit or stand for extended periods and move around the work environment as needed; operate a motor vehicle; and comply with company policies and procedures.