Creative Media Coordinator

THE WOODLANDS TOWNSHIP•The Woodlands, TX

7d•$27 - $27

About The Position

The Creative Media Coordinator supports Visit The Woodlands’ sales and marketing initiatives by creating engaging content and collateral for its website, email marketing, print materials, social media, and other channels. Reporting to the Marketing Manager, the role manages photo and video projects from intake and planning through production, post-production, and delivery, with the balance of work determined by organizational needs. It also maintains Visit The Woodlands’ media library and equipment, coordinates with vendors and partners, and ensures work follows brand guidelines. This is a forward-facing role that works with stakeholders, hospitality partners, leadership, advertising partners, and internal sales and marketing teams on photography and videography needs. The coordinator creates photo, video, print, digital, and social assets; supports asset, advertising, content, and partner requests; and helps with social media coverage and other marketing work as needed. The position has no supervisory responsibilities. It may require overtime and flexible hours, including evenings, weekends, and holidays for events or work travel. Overtime and flexible hours are estimated at 5%–15% of work time at maximum.

Requirements

Bachelor’s degree from a four-year college or university.
Over one year and up to three years of experience, or an equivalent combination of education and experience.
Experience creating shot lists and scopes of work, managing photo and video shoots and collaborating with others on them, and working with lighting, boxes, and flashes.
Marketing and customer relations experience.
Ability to maintain a polished, professional demeanor while on shoots and working with luxury partners.
Texas driver’s license within the first 90 days of employment and compliance with driver safety policy requirements.
Experience with Microsoft Office, Premiere Pro, Adobe Suite, SharePoint, Crowdriff, Asana, Canva, and social media platforms including Facebook, Instagram, Twitter, YouTube, and Pinterest.
Experience with a CRM database system and a CMS platform.
Interest and experience in using and keeping up with emerging technology, including AI.
Self-starter who takes initiative and works with internal and external teams to complete projects.
Creative eye, collaborative approach, and ability to work as part of a fast-paced team.
Strong attention to detail and organization, including maintaining professional standards through long shoot days.
Patience, flexibility, responsiveness, and ability to adapt to changing priorities and short-notice photo and video requests.
Willingness to work overtime, including some evenings, weekends, and holidays as needed for event coverage.

Nice To Haves

Travel and tourism industry experience.
Agency experience and/or experience with or understanding of The Woodlands.
Working knowledge of the Simpleview CMS to update the website and build pages or microsites.
Tourism, marketing, or communications-related certifications.
Ability to share social media channels, a website, and/or a portfolio if requested.

Responsibilities

Design, create, edit, and manage in-house photo and video production from initial project intake through final delivery, including scoping, planning, vendor coordination, production logistics, creative execution, post-production, and exporting.
Coordinate photo and video shoots with media production vendors as needed.
Produce and maintain the organization’s photo and video library using the Crowdriff Digital Asset Manager, including tagging, organizing, and sharing assets with internal and external stakeholders.
Maintain photography and video equipment.
Serve as a primary contact for stakeholders, hospitality partners, leadership, advertising partners, sales and marketing teams, and other partners on photography and videography needs; coordinate scope of work, bids, shoots, invoicing, and editing with vendors.
Curate and select media assets with the Marketing Manager, Sales Manager, hospitality partners, and Leadership Team for different channels, placements, and needs.
Develop on-brand photo, video, print, digital, and social marketing assets using graphic design software, including presentations, promotional spots, reels, recap and sales videos, storytelling videos, long-form video, website and social assets, visitor guides, event photo galleries, flyers, and business cards.
Import, maintain, and fulfill advertising, Digital Asset Manager, content, social media, public relations, editorial, and partner lead requests from sources including the website, tradeshows, sponsored events, and special activations.
Implement and maintain brand guidelines across projects.
Communicate with partners and stakeholders to gather images for Visit The Woodlands’ use.
Maintain invoicing and follow the organization’s budget process.
Use working knowledge of social media platforms to monitor outlets, answer questions, back up the social media team, and support the Marketing Manager and other marketing team members.
Provide support as needed, including sourcing and maintaining special offers in Simpleview CRM and developing partner communications when assigned.
Work evenings, weekends, or holidays when needed for local events or work travel; perform other duties as assigned.