Social Media & Creative Specialist

LP External•Pensacola, FL

About The Position

Levin Papantonio is seeking a creative, energetic Social Media & Creative Specialist to manage the firm's day-to-day social media presence, including planning and writing content, publishing, community engagement, and performance reporting. The hands-on role combines social media management with design, video, and photography, working closely with the marketing team and attorneys to create content about the firm's cases, community involvement, and culture. The specialist manages social media for the firm and multiple attorneys, creates graphics and short-form video, supports paid campaigns, monitors performance and trends, and ensures content meets brand standards and Florida Bar advertising rules. The role also includes print materials, promotional items, event and employee initiatives, and a weekly internal email highlighting the firm's social media posts. The schedule is Monday through Friday, 8:30 a.m. to 5:00 p.m.; occasional evening, weekend, or travel availability for firm events may be required.

Requirements

At least 2 years of experience managing social media for a brand, agency, or organization.
A portfolio showing social content created and the results it produced.
Graphic design skills, video editing skills, or both, using Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro), CapCut, Canva, or similar tools.
Strong writing skills and a sharp eye for layout, composition, and visual storytelling.
Hands-on experience with scheduling and analytics tools such as Meta Business Suite, Sprout Social, or Hootsuite.
Comfort photographing events, headshots, and candid shots, with basic photo editing skills.
Sound judgment about what to post, when to respond, and when to escalate.
Strong organizational skills to manage multiple social, design, video, and photo requests at once.
Willingness to collaborate across departments and directly with attorneys.

Nice To Haves

Experience in legal, nonprofit, advocacy, or another regulated-industry media.
Motion graphics experience using After Effects or similar tools.
Hands-on paid social experience on Meta, TikTok, or LinkedIn.
Experience directing on-camera talent or subject matter experts.
Familiarity with SEO, email marketing, or broader digital strategy.
Event coordination or vendor management experience.

Responsibilities

Manage and publish content across the firm's social media pages and multiple attorneys' Meta accounts, including Instagram, Facebook, LinkedIn, TikTok, and YouTube.
Plan and maintain a weekly content calendar and write captions and copy in the firm's voice.
Monitor accounts and engage with followers by responding to comments and messages, liking, sharing, and reposting content, and routing potential client inquiries to intake.
Track trends, platform changes, and competitor activity and turn them into timely content.
Report monthly on performance with clear insights and recommendations.
Support paid social campaigns, including creative testing and tracking results.
Ensure content meets brand standards and Florida Bar advertising rules.
Design graphics for social media, digital ads, and other marketing campaigns.
Shoot and edit short-form video for Reels, TikTok, and YouTube Shorts, including captions, graphics, and music.
Assist with setup and recording of social media content, attorney videos, and commercials.
Submit advertisements to The Florida Bar for review and approval as required.
Create print materials and promotional items from concept through vendor ordering.
Support recurring firm and employee initiatives with design, photography, and coordination.
Compile and send a weekly internal email highlighting the firm's social media posts of the week.