Marketing Manager

Jamestown Management Corporation•Charlotte, NC

5d•Onsite

About The Position

We’re hiring for a Creative & Marketing Manager who wants to influence cutting-edge real estate. We're seeking a dynamic individual to spearhead exciting marketing adventures for our projects located in Charlotte, NC. The perfect person for this role has experience in any combination of the following: Event Coordination, Marketing, Graphics, Arts, Interior Design, Architecture, Advertising, Hospitality, and Retail. Your mission? To infuse our properties and brands with irresistible appeal with the ultimate goal of adding value to the properties and their brands. In this role you are responsible for drafting a strategic marketing plan and budget for your assets with insights from the Regional Vice President. Creative managers are accountable for managing 3rd party firms and achieving business plan goals through marketing techniques. From ideating events, crafting catchy campaigns, and dreaming up compelling onsite activations - your creativity will be put to use. Your impact will be tangible and your contributions invaluable.

Requirements

4-6 years of experience in strategic marketing, social media marketing, event management, and budgeting
Functional proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook)
Functional proficiency in Adobe Suite (Acrobat, Photoshop, Etc.) Canva, and Squarespace
Functional proficiency in Later, Mailchimp, and Wrike
Ability to meet deadlines, accomplish work in order of priority; professional presentation of point of view, corporate image, and flexibility in changing conditions
Strategic thinking and detail-oriented, logical, and methodical approach to problem solving
Self motivation and the ability to lead multiple projects simultaneously
Strong leadership, teamwork, collaboration, and communication skills
Ability to manage finances, negotiate contracts, and work within a specified budget.
Strong interpersonal, communication, and negotiation skills, with the aptitude to use tact and diplomacy
Ability to create and implement public engagement strategies to garner community support for projects and initiatives
Proficient research skills with the ability to conduct market research, surveys, and brand audits, and analyze market trends, and customer preferences
Capacity to develop and maintain relationships with key stakeholders, community leaders, vendors, and clients

Nice To Haves

Experience in any combination of the following: Event Coordination, Marketing, Graphics, Arts, Interior Design, Architecture, Advertising, Hospitality, and Retail
Placemaking principles, including what creates a sense of place, aesthetics, inclusivity, community involvement, and sustainability, are a plus

Responsibilities

Execute all Creative & Marketing department programs and initiatives at the property level
Serve as liaison between the Creative & Marketing department and Asset Management, Construction Management, and Property Management teams
Develop annual marketing plans and budgets to align with long term goals for each asset
Assist in creating annual marketing budgets
Perform monthly forecasting and analyzing ROI to maximize marketing dollars spent
Develop annual advertising plan, negotiate contracts with publications, and provide art direction
Assist with growth of social media and email marketing channels, including follower base for Instagram and Facebook, as well as an increase in data collection, and Email (subscribers) for the property
Uphold corporate creative standards for visual merchandising, signage, and advertising programs
Execute and oversee property events
Promote and support retailer-driven programming and strategies
Assist Communications Director in maintaining effective media relations
Manage the tourism programs including local, regional, and national initiatives
Special projects and research as required; topics could include social media trends, sustainability in commercial design and placemaking, trade show designs and logistics, corporate marketing initiatives