Creative Lead, Organic Social

Garage•New York, NY

21h•$100,000 - $140,000•Hybrid

About The Position

Garage powers the exchange of critical assets across America’s essential industries. We started with fire departments, where purchasing mission-critical vehicles and equipment used to take months of paperwork, phone calls, and delays. Our agentic platform automates the entire transaction: discovery, payments, freight, paperwork, warranty, and financing. What once took months now takes minutes. In under a year, we’ve expanded to cities and towns in all 50 states and grown revenue more than 10x. Based in New York, we’ve raised $18M from Y Combinator, Initialized Capital, Infinity Ventures, FJ Labs, and other leading investors. We’re moving fast, growing quickly, and just getting started. We're looking for a rare hybrid: someone who can shoot it, cut it, and tell you why it worked. You'll own organic social end to end at Garage — the strategy, the camera, the timeline, and the numbers behind all three. Fire trucks, ambulances, dump trucks, and vac trucks are some of the most visually interesting machines in America, and there’s an opportunity to build a real audience around them. You'll build the content engine that makes Garage a household name in the communities that keep America moving. This is a hands-on role on a lean team. You'll be in the field with our customers, at the office editing, and in the analytics figuring out what to make more of. You'll need to intimately understand the customer journey, the marketing mix, and the broader business goals — organic social here is a growth channel, not a brand exercise.

Requirements

Bachelor's degree from an accredited university
4+ years making social-first video content, with a reel that proves it
You are the shooter and the editor — comfortable owning a shoot solo (framing, lighting, audio) and fluent in editing tools (Premiere, Capcut, After Effects, etc)
Have grown an account or a channel from a standing start and can walk us through the numbers you moved and the decisions that moved them
Native fluency in platform mechanics — how the algorithms actually distribute, what formats are working right now, and why
Comfortable testing and iterating quickly with analytical rigor
Willing to travel to shoot
Thrive with high autonomy in an early, ambiguous environment

Nice To Haves

Experience scaling marketplace businesses
Built audiences in a niche, technical, or trade category rather than a mass-consumer one
Have worked with creators or subject-matter experts as on-camera talent
Comfort with photography and static design alongside video

Responsibilities

Own organic social strategy and execution across Facebook, Instagram, YouTube, and TikTok — what we make, why we make it, and which audience it's for on both the buyer and seller side
Shoot and edit the majority of it yourself: on-site with customers, at conferences, and out in the field - then cut platform-native video that earns attention in the first two seconds
Build a repeatable content system — formats, series, and shot lists that a small team can run weekly without reinventing the wheel every time
Set the measurement framework and read it honestly: retention curves, follower growth, saves and shares, profile-to-site traffic, and downstream contribution to listings, threads, and GMV
Turn insight into iteration — kill formats that don't hold attention, double down on the ones that do, and be able to explain the difference
Develop talent and voices on camera, from our own team to the operators, mechanics, and chiefs who make this category interesting
Feed the rest of the machine — the best-performing organic creative should become our paid creative, our email creative, and our conference creative