Assistant Director Organic Social Strategy

The Hartford•Hartford, CT

4d•$107,600 - $161,400

About The Position

Leads enterprise organic social strategy across brand, line of business, and executive social channels. Sets platform direction, campaign priorities, and optimization focus to ensure organic social presence supports business objectives, brand positioning, audience engagement, and reputation management. Serves as the functional lead for organic social planning and execution standards, translating enterprise discovery goals into coordinated social strategies and measurable outcomes.

Requirements

Deep knowledge of organic social media strategy, platform dynamics, content planning, audience engagement practices, and reputational considerations across enterprise social channels.
Strong strategic planning skills with the ability to align social direction to business priorities, brand positioning, and broader discovery objectives.
Strong communication and editorial judgment, including the ability to shape channel voice, ensure message consistency, and guide high-visibility social content decisions.
Ability to interpret social performance, engagement trends, and competitive activity and convert findings into actionable recommendations and optimization plans.
Demonstrated ability to lead work through others, provide coaching and quality oversight, and establish clear standards for execution and accountability.
Strong cross-functional collaboration and influence skills, with the ability to coordinate effectively with brand, communications, paid media, analytics, experimentation, and business stakeholders.
Ability to balance strategic direction, governance, and day-to-day decision making in a fast-moving, publicly visible environment.

Responsibilities

Lead enterprise organic social strategy across assigned platforms and portfolios, establishing channel priorities, engagement objectives, content direction, and optimization focus aligned to business goals and brand standards.
Direct campaign planning and social content strategy in partnership with internal stakeholders, ensuring initiatives are coordinated, audience-informed, and aligned to enterprise marketing priorities.
Oversee social listening standards, community management expectations, and escalation protocols, providing guidance on risk-sensitive situations and ensuring timely, appropriate response practices.
Partner with Paid Media, Communications, Digital Experimentation, and Analytics to align messaging, testing priorities, performance evaluation, and executive visibility strategies while maintaining clear ownership for organic social strategy.
Lead and develop specialist-level organic social resources by setting priorities, reviewing work, coaching team members, and translating performance and competitive insights into actions that improve engagement and business impact.