Cascade Maverik: Creative Lead, Content & Copy
About The Position
The Creative Lead, Content & Copy is responsible for crafting an elevated brand story for Cascade/Maverik Lacrosse through creative materials supporting brand initiatives. This position will lead copy development, conceptual development, internal pitching, story-telling and executing. This person must have a sharp background in leading campaign development and brand content initiatives with a social-first mindset. Knowledge and understanding of current/upcoming trends in content creation, digital and social are a must, along with having the ability to craft, maintain and amplify a cohesive brand story that spikes attention. The ideal candidate is highly collaborative, detail-oriented, and passionate about finding creative ways to grow a legacy lacrosse brand.
Requirements
- 5-7 years of copywriting experience working in-house, agency-side or through other creative environments.
- Strong portfolio demonstrating a mix of scalable creative campaigns and content executions.
- Experience managing and/or collaborating with a nimble creative team.
- Proficient in the Microsoft Suite specifically Word & PowerPoint with familiarity on Adobe Suite (InDesign, Illustrator, Photoshop), and other creative tools.
- Proven ability to work within specifications of brand style-guide while elevating and evolving creative execution.
- Self-motivated problem-solver capable of managing multiple projects under tight deadlines.
- Team player with collaborative skills, open to creative direction while possessing a strong personal point of view.
- Comfortable presenting to a group/audience with excellent listening and communication skills.
Nice To Haves
- Passion for men’s and women’s lacrosse (plus a general understanding of sports) preferred.
- Willingness to travel as needed.
Responsibilities
- Build and maintain a cohesive brand story that propels Cascade/Maverik Lacrosse to be top-of-mind in the lacrosse community.
- Craft and evolve brand voice for consistency on all touchpoints across all channels.
- Lead creative and conceptual ideation for brand content, product launches, events, and evergreen needs.
- Cross-collaborate with marketing team to understand business objectives before making creative recommendations.
- Confidently pitch ideas to marketing team and leadership with ability to react in real-time.
- Influence creative team to work toward common goals and intervene when needed to keep things on track.
- Ensure creative assets (copy, design & content) are optimized for social (IG, YT, paid), digital, ecomm, and retail channels.
- Assist production team with planning, organizing and executing content productions.
- Assist with freelance support if/when needed.
- Possess deep understanding and interest around consumer-first content and how it impacts social channels.
- Attend productions & content shoots (as needed) to create timely content for relevant platforms.
- Stay up to date on industry tools, techniques, and best practices in social media, copywriting, and Ai.
Benefits
- Eligible to participate in the Company’s annual incentive plan.
- 401(k) plan with employer match
- Paid parental leave
- Employee discount program on apparel and gear
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
