Creative Director

The People Brand•Nampa, ID

1d•$130,000 - $150,000•Onsite

About The Position

Creative Director Job Summary: We're seeking a dynamic, hands-on Creative Director to define and drive the brand's visual identity and storytelling across all touchpoints. This role will be pivotal in shaping how our products, values, and culture are expressed to the world, ensuring creative consistency while pushing boundaries to inspire our growing global community. The ideal candidate is both a strategic thinker and an executional powerhouse, capable of translating brand vision into compelling creative campaigns and experiences. You will lead a talented creative team and work closely with leadership to bring our message to life across digital, physical, and experiential channels. This role requires a deep understanding of consumer behavior, especially within the fitness and lifestyle space, and a passion for crafting visually stunning and emotionally resonant content. Your leadership will guide the creative direction of product launches, advertising, content, and brand storytelling that authentically connect with our core audience. About Us: We make gear with a purpose and focus on material integrity. You get high-quality lifting gear that’s made to outlast cheap look-a-likes. We’re reengineering people’s workouts and improving the support needed to lift better, longer, and stronger. Improve performance, relieve pain, and add stability to your workout program with premium lifting belts, knee sleeves, wrist wraps, and more. With our mantra, "NOTHING IS GIVEN," we embody a relentless pursuit of excellence, innovation, and community-building. Our Core Values: Grow or Die Customer Obsession Extreme Ownership Nothing is Given // Everything is Earned Be Humble 1% Better Everyday Live with Integrity Sacrifice

Requirements

6–12+ years of experience in creative roles (design, art direction, content, or brand)
2–5+ years leading and managing creative teams
Proven track record executing high-quality, on-brand creative at scale
Strong portfolio demonstrating: Campaign-level thinking (not just individual assets) Work across multiple channels (ads, ecommerce, social, email)
Experience working in ecommerce or consumer brands (DTC required, Amazon a strong plus)
Deep understanding of: Paid media creative (hooks, angles, iteration) PDP design and conversion principles Visual storytelling across formats
Ability to take high-level direction and translate it into clear, executable creative
Experience running or contributing to: Photoshoots Video production Product launches
Strong project management and organizational skills
Comfortable working in a fast-paced, high-growth environment

Responsibilities

Translate Brand Vision into Execution
Lead Creative Production Across Channels
Drive Campaign Execution
Improve Creative Performance
Lead & Elevate the Creative Team
Build Creative Systems & Workflow
Maintain a High Creative Standard

Benefits

Competitive Pay
Company paid holidays
Paid Time Off (PTO)
on-site gym!
Newly renovated HQ!
401(k) with up to a 4% employer match
Life Flight Program, Voluntary Employee Assistance Program
50% Employee Discount
100% Employer Paid: Medical, Dental and Vision
100% Employer Paid: Short-term and Long-term disability - life insurance for both employee and spouse/dependents
Health Savings Account (HSA) employee option