Creative Director-Health & Wellness

Hi-Altitude Brands•Los Angeles, CA

1d•$175,000 - $200,000•Remote

About The Position

Hi-Altitude Brands is seeking an exceptional Creative Director (art/design) to lead the creative function for its flagship brand, Stonehenge Health, and future brands under the Hi-Altitude portfolio of health-forward lifestyle brands. Stonehenge Health supports elevated wellness routines through science-backed, thoughtfully formulated products, aiming to help people feel their best and enjoy life's meaningful moments. This role reports directly to the CMO with a mandate to own creative quality and consistency across all channels, balancing brand-building with measurable performance outcomes. The Creative Director will lead the centralized creative function, serving brand awareness, paid acquisition, lifecycle marketing, and on-site conversion, ensuring all assets contribute to both brand equity and revenue performance.

Requirements

10+ years in creative leadership at DTC consumer brands, with 5+ years at Director or above.
Built and led centralized creative teams of 8+ across multiple sub-functions (brand, performance, web).
Deep expertise in both brand-building and performance creative, with a portfolio that demonstrates both.
Hands-on experience with performance creative across Meta, TikTok, Google, YouTube, native, and email/SMS.
Strong understanding of testing and iteration cycles in DR and performance environments.
Proven ability to ship high-volume creative output without sacrificing quality.
Experience partnering with performance marketing, CRO, and ecommerce functions in high-velocity environment.
Fluent across the standard creative tooling stack (Adobe Creative Suite, Figma) and DTC platforms (Klaviyo, Shopify, or comparable).
Remote-first mindset with ability to lead distributed teams effectively; located within driving distance of Los Angeles, CA, preferred.

Nice To Haves

Health, wellness, beauty, or consumables industry experience preferred.
Visual leader who can also lead and develop a creative organization, not just manage it.
Performance-driven; understands creative as a primary growth lever, not just a brand asset.
Builder mentality; comfortable scaling a creative function inside a fast-growing DTC business.
Strong cross-functional collaborator who can partner effectively with brand, copy performance, and CRO.
Quality-obsessed; understands that creative excellence and performance discipline must coexist.
Thrives in a fast-moving, remote-first environment with a lean leadership structure.

Responsibilities

Translate the CMO’s brand strategy and positioning into actionable creative direction across all channels.
Set visual direction for brand, performance, and web environments.
Balance brand-building (long-term equity) with performance-driven outcomes (immediate conversion).
Develop creative testing frameworks that drive measurable performance across paid, lifecycle, and on-site channels.
Operate as the senior creative voice within the marketing organization.
Own and maintain the Stonehenge Health brand identity across all customer-facing touchpoints.
Develop and enforce style guides, visual standards, and brand guidelines.
Ensure creative consistency across paid media, organic social, email, packaging, and website.
Partner with the CCO on joint approval gates for brand-facing creative.
Partner with the VP of Brand on visual direction for organic content and influencer creative.
Oversee the Performance Design Manager and team in producing high-volume ad and lifecycle creative.
Maintain testing cadence and iteration cycles informed by performance data.
Ensure performance creative meets channel-specific KPIs while protecting brand consistency.
Partner with the VP of Performance Marketing and the Director of Lifecycle on creative needs and feedback loops.
Oversee the design team in producing landing pages, PDPs, site UX, and conversion-focused work.
Partner with the Head of CRO on the on-site testing roadmap and design execution.
Partner with the Head of Ecommerce on site merchandising and storefront design.
Oversee the Creative Operations Manager in owning end-to-end pre and post production for photo and video assets.
Build SLA frameworks and intake processes for creative requests across all channels.
Manage creative team capacity against demand from brand, performance, and ecommerce.
Scale internal video and post-production capacity to reduce reliance on external partners.
Oversee the medical and expert advisory board program for content credibility, brand placements, and earned media opportunities.
Lead a creative team of approximately 8-10 across brand, performance, web, and operations sub-functions.
Direct reports span the Senior Creative Lead, Performance Design Manager, Creative Operations Manager, and design Independent Contributors (ICs) across Brand/Core and Web/E-commerce sub-teams.
Hire and onboard additional creative team members as the function scales.
Establish performance standards, KPIs, and development plans.
Foster a culture of creative excellence, rigorous thinking, and high-output iteration.
Report to the CMO and operate as the centralized creative authority across all channels.
Partner with Copy Director, Director of Product Marketing, Consumer Insights Lead, VP of Brand, and Head of Content on the cross-functional work that drives creative performance.
Partner with VP of Performance Marketing, Director of Lifecycle, Head of CRO, and Head of Ecommerce on creative supporting growth and conversion.
Coordinate with CCO on joint approval of brand-facing creative.