Creative Director - TWITCH LAB - Burson

Burson • Columbia, WA

8d

About The Position

Burson is seeking a visionary, AI-enabled Creative Director to lead TWITCH LAB, a rapid-response creative capability that develops client-requested assets on short timelines. The work will primarily involve digital content and storytelling in corporate and crisis communications, with the goal of creating reputation-enhancing content at speed by combining generative AI tools with human creative craft.

The Creative Director will guide the concepting and execution of quick-turn assets, which may include digital content, executive videos for employee campaigns, infographics to debunk disinformation, and work across other channels. The role partners with senior account leads, clients, strategic intelligence teams, and the broader creative team to produce reputation-driving content. The Creative Director will also establish the Lab’s creative standards and operating practices, oversee its use, protect quality and client interests, counsel senior stakeholders, and lead and mentor a multidisciplinary studio team.

Requirements

• 8–10+ years of progressive creative leadership experience in an agency, production studio, or corporate communications environment.
• Experience and knowledge of generative AI creative tools for text, image, video, voice, and workflow automation.
• A proven track record developing high-stakes corporate messaging, crisis responses, executive decks, and brand reputation campaigns.
• A strong portfolio demonstrating innovative visual and narrative campaigns, high-end content execution, and creative leadership.
• Ability to remain calm and decisive under pressure and lead teams during breaking-news events.
• Ability to connect data-driven intelligence with creative execution that earns attention and protects client reputation.

Responsibilities

• Define and champion the TWITCH LAB’s creative standard, combining AI technology with earned-first human storytelling.
• Lead creative concepting under compressed timelines and oversee rapid-response work across digital, social, video, and executive communications channels.
• Oversee the Lab’s function and use while also guiding its creative output and developing a culture of fast, scaled corporate storytelling.
• Ensure creative outputs meet client brand standards and visual consistency, and comply with legal and intellectual property requirements.
• Establish responsible AI workflows, including protections for executive likenesses, synthetic media disclosures, and client data security.
• Present creative concepts and scenario-tested options to C-suite executives, client leaders, and internal partners.
• Manage, direct, and mentor a multidisciplinary studio team of writers, designers, editors, and producers.
• Integrate the Lab’s work with Burson’s Creative, Strategy, and Insights & Intelligence practices.
• Partner with senior account leads, clients, strategic intelligence teams, and creative colleagues to develop and execute reputation-driving content.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed